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BENTSPOKE ‘NOT FOR SALE’
Canberra’s BentSpoke Brewing Co has declared its independence and
sought to quash “unfounded rumours in the industry” that the craft brewer
was looking to follow the likes of 4Pines, Feral and Pirate Life and sell-up.
“It’s flattering to hear some people think we’re worth $49 million,”
said BentSpoke Co-owner and Head Brewer Richard Watkins, “but there
is absolutely no substance to the rumour that we have sold all or part of
“Here at BentSpoke we are a family business and we value our
independence. We value our place in our local community as a brewer,
as a beer wholesaler and retailer, as an employer, and as a place where
friends can meet.
“We also take a huge amount of pride in being able to make the kind of
beer we want to make, and to make it the best way we think it can be made.
“When you consider all of that, and bear in mind that our business is
growing rapidly, we’re just not interested in giving it up, at any price.”
HAHN LAUNCHES NEW LOOK RANGE
Hahn has redesigned its range as the beer aims to evolve a
new look which it hopes will “reflect the changing lifestyles
of the Australian beer drinker”.
The new packaging includes a green bottle for the
entire range as well as a fresh logo and label design, which
Portfolio Manager - Contemporary Brands, Marketing Amy
Darvill says is designed to reinforce Hahn’s “great taste”.
“The new green bottle delivers strong refreshment and
taste credentials, and is featured front and centre on our
new packaging to drive awareness of Hahn’s great taste,”
Darvill told National Liquor News.
“The new packaging designs deliver a more modern,
contemporary image for Hahn, and will ensure the brand
continues to stay relevant with Australians of today. We’ve
also dialled up our low carb message on our packaging –
we feel it’s important for consumers to be aware that they
can have a great tasting beer, that also happens to have 70
per cent lower carbs than regular beer.”
Darvill said that one of the key reasons behind the change
was to fuel the growth of the contemporary beer segment,
“by refreshing Hahn to unlock greater appeal among a wider audience”.
Retailers will have seen the green bottle and new packaging hitting stores
from April and Darvill told National Liquor News that Lion has support for
retailers to go with the redesign.
“The brand restage will be strongly supported in trade to ensure
consumers are aware of Hahn’s new look. This includes full POS suites
for independent customers, featuring a ‘same great taste, fresh new look’
message,” she said.
TASMANIAN PRODUCERS COLLABORATE
ON NEW WHISKY AGED CIDER
Tasmania’s Willie Smith’s Cider has collaborated with distillers Sullivans
Cove to produce a Whisky Aged Cider; the first time the two award-
winning producers have combined.
Willie Smith’s Head Cider Maker Dr Tim Jones said the collaboration
was extremely rewarding.
“One of the great things about working in the Tasmanian craft
industry is the opportunity to work with other like-minded, innovative
producers,” Dr Jones said.
“In this case, the opportunity to work with Sullivan’s Cove was very
much well received by the team and we’re very excited to be able to work
with such an iconic Tasmanian whisky producer.”
The collaboration has produced a special cloudy cider, which Sullivans
Cove Whisky distiller Patrick McGuire says reflects the producer’s style
thanks to the American oak, ex-Bourbon casks that were used.
They have been used for two to four years before they were emptied
and then used by us to mature our whisky for at least 12 years,”
Dr Jones added: “We aged the best of our dry cider in their whisky
casks for 16 months. And what that did was combine the flavour of
Sullivan’s Cove whisky with that of our cider, producing a very complex
and very unique product.
“After careful maturation of the cider in the casks, we have produced
a cider that reflects meticulous integration of distinctive whisky notes and
dry cider complexity – it is rich and arming with spicy vanilla and fruit
aromas and has a soft and textural palate.”
The 2018 limited edition Special Reserve Willie Smith’s Whisky Aged
Cider, was officially unveiled last month and will be available to selected
retailers Australia wide.
and Richard Watkins.
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