Home' National Liquor News : NLN MAY 2018 Contents 24 | MAY 2018 NATIONAL LIQUOR NEWS
LAUNCHES BLACK AS A
SPIRIT AND RTD
Southern Comfort has launched a new spirit and RTD,
Southern Comfort Black, which has a more robust and
whiskey-forward profile, designed to ‘dial up’ the brand’s
authentic whiskey story.
Australia is one of the first markets to launch the
spirit, which was blended by Drew Mayville, Master
Blender at Buffalo Trace and developed from a proprietary
blend of whiskey sourced from Sazerac’s North American
Southern Comfort Senior Brand Manager, James
Johnstone, said: “As one of the first markets to launch
Southern Comfort Black, we are incredibly excited about our
plans to strengthen Southern Comfort’s position as an iconic
whiskey brand with this new addition.
“The Bourbon category has changed, Australians are
looking for brands with provenance, authenticity and
premium blend options – Southern Comfort Black answers
these requirements and puts whiskey right back at the heart
of the brand.”
To support the launch, SouthTrade International will also
launch Southern Comfort Black six per cent RTD.
“With the arrival of Southern Comfort Black into market and paired with the global rebranding of the Southern
Comfort trademark packaging, this latest product launch is another example of the kind of exciting innovation that
we believe is needed to reframe the whiskey category in Australia and drive further growth in today’s growing high
ABV RTD market,” Johnstone added.
The 700ml bottle has a $54 RRP, while the 375ml RTD four-pack has a $22 RRP.
SINGLE ESTATE RYE SERIES
Luxury vodka brand, Belvedere, has revealed its latest
innovation, The Belvedere Single Estate Rye Series.
The series aims to bring the idea of terroir into
vodka with the launch of two distinct vodkas,
Smogóry Forest and Lake Bartężek. Both vodkas are
created using the same Polish Dankowskie Diamond
Rye, but with both being from different regions, the
differences in the vodka are attributed to the terroir.
Matt Pomeroy, Global Director of Brand
Education at Belvedere vodka, told National Liquor
News: “Belvedere has always stayed true to its
identity and it’s always been about the raw ingredient
and it’s always been about the rye and about the
challenge against neutrality. With Polish vodka you
are not allowed to add anything to the vodka, so with Belvedere there has always been this focus on Polish
tradition, Polish culture and rye flavour; Belvedere has always been about character and simplicity.
“The brand is built around three passions which are Poland, rye and character and so we’ve made a
conscious choice to really explore rye and for rye to be the hero of what we do, and to see what journey rye
can take us on and to challenge the concept that vodka is neutral.”
The brand works with only seven farms and for this series selected two, focusing on the lakeside Bartężek
and forested Smogóry, to illustrate the variation of terroir on Dankowskie Diamond rye.
In comparing the two vodkas Belvedere said: “The Smogóry region is known for its vast forests, short,
continental weather fronts, mild winters and fertile soils. This lush, forested terroir is reflected in the new
distinctive vodka. With notes of salted caramel, a touch of honey and white pepper, it finishes salty-sweet.
“In comparison Lake Bartężek is a region renowned for its crystal-clear glacial lakes, weather shaped by
Baltic winds and long, snowy winters. It is this lakeside terroir that is reflected in this distinctive vodka. With
notes of black pepper, toasted nuts and cream, it is full, round and mellow.”
Australian distributor Swift +
Moore has enjoyed a busy time,
with multiple brands signing on
with the company.
Brands including Archie
Rose, East Imperial, Till
American Wheat Vodka,
George Remus Straight
Bourbon Whiskey, Nouaison
Gin, La Quintiyne Vermouth
Royal and Excellia Tequila
have all signed with Swift +
Moore. The distributor’s CEO
Michael McShane told National
Liquor News that the company
was looking to deliver
premium brands to the
“Australia is a vibrant market
and it is a market where people
do love brands and the younger
legal-age drinkers in particular
are looking for experiences.
They are looking for brands
that are authentic and all these
deals are designed to help
deliver on these consumer
expectations,” he said.
“The trends that you see
in the United States, the UK
and the rest of Europe are very
much alive and well in Australia,
and that’s why East Imperial,
Archie Rose, Remus and others
are doing really well.”
In terms of what’s next
for Swift + Moore, McShane
told National Liquor News: “For
us it is all about focusing on
our customer brands, we’re
not looking to be the biggest
but we really want to be one
of Australia’s leading premium
beverage suppliers, and we’ll
do that through focus.
“We will continue to build
over the next 12 months and
you’ll see more coming from us
over the next few months.”
All the new partnership
brands will be distributed by
Swift + Moore throughout
Australia via broad range
wholesalers and those interested
in finding out more can head to
the Swift + Moore website.
Links Archive NLN APRIL 2018 Navigation Previous Page Next Page