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Chromy Pepik Pinot Noir from Tasmania.
Anthony Wilkes from Howard Park Wines
attended ProWein for the 10th year and found
buyer interest in Margaret River cool climate
wines, although they are not the cheapest
Australian wine available. The second-generation
winery is playing a long game in Europe and used
the show to meet with Canadian, Irish, American,
English and Indian distributors.
James Carman from Fox Creek Wines
launched a 2016 Grenache at ProWein sourced
from 97 year-old vines, following previous buyer
interest for his GSM. He believes the Grenache is
likely to build in momentum and it will also be
available for independent retailers in Australia.
Allister Ashmead from Elderton Wines said
that with 20 export partners ProWein offered a
chance to meet with the majority of their business
partners over just a few days. While Ashmead
admitted that targeting millennials was not his
primary objective with higher priced Barossa
wines, the launch late last year of their new cellar
door is providing Australian and international
visitors with the opportunity to experience the
Elderton story on the family property.
Jeff McWilliam from McWilliam’s Wines
announced a new European distribution
agreement with Hallgarten Druitt & Novum.
With a diverse portfolio, McWilliams Wines are
continuing to recruit millennial consumers with
bottles featuring unique and contemporary
packaging which differentiates from the
regional stories behind the McW range.
Sustainable farming practices are also becoming
a stronger focus for the family business.
Pierre-Henri Morel from Two Hands said he
received a broad range of enquiries on his stand
this year from Ghana, Guatemala, UK, India,
China, Quebec, Greece as well as All Nippon
Airways and Qatar Airways. The winery has
maintained the same quantity of production for
over a decade and now sells wine to almost 70
Peter Yealands predicted that the 2018 New
Zealand vintage would represent a record
450,000 tonnes and Marlborough as high as
370,000 tonnes with good quality expected.
Yealands said he is currently experimenting
with wine in cans under the BabyDoll brand
as he seeks to find product to meet the needs
of millennial consumers. Sauvignon Blanc
still represents 70 per cent of the hectares in
the Yealands vineyards, but he is also keen
to plant Albariño and Chardonnay over the
coming year. As the sixth largest winery in
New Zealand, Yealands will be celebrating its
10th anniversary on the eighth of August 2018,
but this is not reducing the long term aim to
become the leading winery in the country.
Richard Thomas from Villa Maria was
pleased to see most buyers looking for premium
wines as consumers seek higher price points
for New Zealand wines. With more than 140
separate SKUs in the range, there were no new
products for the exhibition, but additional
stand space provided more storytelling for the
other brands in the stable – Vidal, Esk Valley,
Thornbury and Left Field – which are all
performing well in the domestic market as well
Co-owner of Giesen Wines, Theo Giesen,
said that New Zealand wine remains in vogue
internationally and is up by double digits in the
US and in the UK. Giesen production is 80 per
cent Sauvignon Blanc, followed by Chardonnay
and Riesling with 97 per cent of production
exported to 60 countries.
Pernod Ricard Winemakers Global
Ambassador, Jim Robertson said his Stoneleigh
Wild Valley Marlborough Sauvignon Blanc
with wild yeast fermentation was the most
popular with global buyers as they are looking
for different expressions of the well-known
New Zealand wine varietal.
Brent Marris from Marisco was equally
ebullient about his wild-fermented 2011
Pride & Glory Marlborough Sauvignon Blanc
featuring tropical characters rather than the
traditional flavours associated with the varietal.
Marris believes that wild ferment is not
necessarily a trend yet, but it is somewhere he
can push the boundaries of winemaking.
New Zealand winery Allan Scott Wines
introduced the second vintage of its hopped
Marlborough Sauvignon Blanc in a can –
Gooseberry Bomb – which features 11.5
per cent ABV. The next canned wine to
be introduced will be the Razor’s Edge
Riesling with Lemongrass and Chilli with
approximately nine per cent ABV.
Babich Wines had a series of marketing and
packaging announcements at ProWein with a
new label which was changed after 30 years to
make it more female friendly without alienating
males. A new marketing campaign titled:
‘Where does experience take you?’ was unveiled
drawing on the winery’s century of existence and
experience. Babich also released Forbidden Vines
Marlborough Sauvignon Blanc and Pinot Noir
Rosé in pink and blue shrink-sleeve packaging
to appeal to the millennial consumer under 35
years of age which they claim now represents 33
per cent of the wine category.
Mark Shaw from Saint Clair Estate uses
ProWein to meet with partners selling his wine
in 85 separate markets and received strong
interest from Eastern European countries.
While Sauvignon Blanc represents 80 per cent
of Saint Clair production, it is experimenting
with additional varietals including Grüner
Veltliner, Viognier and Gewürztraminer.
Pierre-Henri Morel from
Two Hands Wines. Richard Thomas from Villa Maria.
Theo Giesen from Giesen Wines.
Joe Molinari (Combined Wines)
and Valentino Sciotti (Farnese)
Justin Fairweather from
Alpha Box & Dice.
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