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QUEENSLAND GOVERNMENT TO DEVELOP CRAFT
Queensland’s Minister for State
Infrastructure and Planning, Cameron
Dick, has spoken with brewers at
BrewsVegas 2018 about a plan to
strengthen the government’s role in
supporting the craft brewing industry.
Dick said the Palaszczuk Government
recognised the benefits that local craft
brewers offered to the economy and
would tailor a Queensland Craft Brewing
Strategy to the industry’s needs.
“Year after year, craft brewing has been the fastest growing segment of the beer market; a trend that
we’re only seeing accelerate,” he said.
“Craft beer production in Queensland is estimated to be worth around $62m per year and
growing, and our state’s market share of the sector in Australia has risen by around 2.8 per cent
from 2016 to 2017.
“More than 13 per cent of the 516 independent breweries in Australia can be found in Queensland,
and no less than 22 new breweries have opened in our state in just the last 12 months alone.
“The Queensland brewing industry has asked for support to achieve their fullest potential, and
I want them to know we are listening and that I’m keen to work with our brewers to sustain their
growth and maximise the industry’s wider benefits.
“There is more that can be done to target our support for this young industry and I will be working
across government and with craft brewers to ensure our strategy addresses local needs and encourages
local investment and jobs.”
Independent Brewers Association Acting CEO Chris McNamara welcomed the move, saying: “The
independent brewing scene in Queensland is young, vibrant, brimming with great ideas and ready
to grow quickly, making this the perfect time for the government to become involved and ensure the
conditions are right to facilitate that growth,” he said.
“It’s a welcome sign of how seriously the Queensland Government takes this industry and its potential.”
ALE AVAILABLE IN
Coopers has made its popular on-
premise beer, Session Ale, available to
the off-premise by launching it in cans
The refreshing summer style beer
was launched in kegs to the hotel trade
late last year and Coopers’ Sales and
Marketing Director, Cam Pearce, said
that in January this year, Session Ale had
become Coopers’ second largest selling
keg beer after Original Pale Ale and
ahead of Sparkling Ale and Mild Ale.
“It’s been a tremendous response,”
he said. “As Session Ale has become
better known, we have been inundated
with customer requests for it to be
released in a packaged format.
“As a result we have started
production of Session Ale in cans
and bottles. Stocks should be widely
available at bottle shops and liquor
stores across Australia from 5 March.”
Session Ale is the first addition
to the permanent Coopers portfolio
for 14 years and is brewed using
the family’s tradition secondary
“It’s an excellent example of
innovation by Coopers’ brewers and
as a beer, it is fully on trend,”
“We believe Session Ale will quickly
establish itself as one of our most
The Session Ale is brewed using
Galaxy and Melba hops and has a 4.2
per cent ABV. The beer carries the same
style of label as other Coopers’ beers,
but with a blue colouring.
FEDERAL COURT DISMISSES
STONE & WOOD APPEAL
The Federal Court has dismissed Stone & Wood’s appeal of an earlier ruling regarding
Thunder Road’s use of the ‘Pacific Ale’ name.
Stone & Wood appealed an initial ruling which allowed Thunder Road to continue to
use the Pacific Ale name, having launched proceedings in 2015 against Thunder Road’s
owners, Elixir, alleging passing off misleading or deceptive conduct in contravention of
Australian consumer law.
In that ruling the primary judge rejected Stone & Wood’s claims for misleading or
deceptive conduct, false or misleading representations and for passing off. He also
rejected Stone & Wood’s trade mark claim.
In dismissing the appeal the Federal Court said of the original ruling: “It was not a
contradictory finding to find that the words ‘Pacific Ale’ alone and without a clear textual
and visual connection with Stone & Wood (the latter words as the dominating brand) did not
distinguish the beer of Stone & Wood.
“The reasons of the primary judge elucidate his conclusions about this. First, as a matter of impression and
looking at the labels, decals and get-up of Stone & Wood Pacific Ale his Honour did not see (and we agree
with him on this) the words ‘Pacific Ale’ being used as a prominent branding reference.
Stone & Wood’s co-founder Jamie Cook, said in a statement that this appeal was not about winning or
losing and that the brewer was simply trying to maintain a respectful industry, he also said that Stone &
Wood was continuing with its efforts to trade mark the Pacific Ale name.
“This judgement is the closure of just one chapter in what has been a long drawn out process for us in
protecting our IP. It wasn’t about winning or losing, it was about making a stand on behalf of our community
(our team, customers, drinkers, and suppliers), it was also about making a stand for originality and
creativity,” Cook said.
“There are a lot of businesses in this industry that search for new spaces and create new directions. It’s
fine for the rest of the industry to capitalise on the momentum created by that if it’s done in a respectful
way. Our stance is about trying to maintain a respectful industry.”
Representatives from the IBA and the Queensland independent
beer industry meet with Cameron Dick, the Minister for State
Development, Manufacturing, Infrastructure and Planning.
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