Home' National Liquor News : NLN MAR 2018 Contents 22 | MARCH 2018 NATIONAL LIQUOR NEWS
SCOTCH EXPORTS TO AUSTRALIA INCREASE AGAIN
Scotch whisky enjoyed a record-breaking year for
exports in 2017, with value and volume increasing
both globally and to the Australian market.
The Scotch Whisky Association (SWA) has
released the HMRC export data showing that
the value of global exports grew by 8.9 per cent
to £4.36bn, while volumes increased by 1.6 per
cent to 1.23 billion bottles.
A spokesperson for the SWA told National
Liquor News that the value and volume of Scotch
exports to Australia also increased in 2017.
“In 2017, Scotch Whisky exports to Australia
were valued at over £103m, an increase of
2.8 per cent from the previous year,” the
“Volume also increased by 4.39 per cent
compared to the year before, with a total of
30.25m, 70cl bottles shipped in 2017, showing
that Australians clearly enjoy the unique
heritage, taste and diversity of Scotland’s most
The spokesperson told National Liquor News that
the Association is hopeful that Australia and the UK
could sign free-trade agreement, which would help
with whisky’s long-term growth in this country.
“Post-Brexit, signing a free-trade deal with
Australia will help secure long-term growth
by eliminating the tariff and non-tariff barriers
which continue to hold the industry back,” the
The current value and volume figures for
Australia mean the country is sitting just outside
the top 10 markets for Scotch around the world.
ADELAIDE HILLS DISTILLERY JOINS THE
SOUTHTRADE SPIRITS PORTFOLIO
SouthTrade International and Adelaide Hills Distillery have signed a
partnership agreement which will see SouthTrade take on the sales,
marketing and distribution for the South Australian distillery.
Speaking about the deal SouthTrade’s Managing Director Ross Noble
told National Liquor News that the company had been looking to
expand its portfolio with a local, craft partner and that he was delighted
to have Adelaide Hills on board.
“This is a great, progressive company,” Noble told National Liquor
News. “We wanted to find a local, craft product because of the local
trend that is happening at the moment and fortunately for us the stars
aligned and Adelaide Hills was exactly the kind of business we were
looking for. We are very proud to have them on board.”
He added: “We wanted to expand our gin offering because we’ve got
a New Zealand and we’ve got a London Dry gin in the portfolio, but we
wanted something that was more localised. When we started to look we
met with these guys and we were really impressed with where they were
going and this is the kind of partner that we want to be able to grow with.
“The great thing as well is that they are really, really good at making
juice and they said themselves that is what they are good at and not so
much spreading the word beyond Adelaide and we said we could be a
great partner to help them do that. We are absolutely delighted to be
partnering with them.
“We have built a strong reputation in the spirits industry and we pride
ourselves on being an innovator in the training and drinks education
space, which means we only want to work with the best. The addition
of the Adelaide Hills Distillery brands bolsters our focus across the gin,
aperitif and vermouth category and provides the foundations for ensuring
long-term growth across the Adelaide Hills Distillery spirits portfolio.”
Tobias Kline, the co-owner of the Adelaide Hills Distillery was equally
delighted to be partnering with SouthTrade.
“We are humbled to be joining SouthTrade International’s portfolio of
high quality benchmark brands that are recognisable worldwide,” Kline said.
JOHNNIE WALKER RELEASES
NEW BLUE EXPRESSION
Johnnie Walker has announced the Australian launch of a new Blue
Label expression called Ghost and Rare, which will focus on a rare
whisky from one of the distilleries which shapes the Blue Label flavour.
This first edition of Ghost and Rare has whisky from the Brora
Highland distillery at its heart; Brora closed its doors in 1983. In
addition the expression includes whiskies from two other ghost
distilleries in Cambus and Pittyvaich.
The whisky has been blended by Johnnie Walker Master Blender, Jim
Beveridge, who said: “Over the years I’ve had the privilege of working
with some of the rarest whiskies ever to come out of Scotland. These
whiskies and the distilleries they’re from, have a unique, inimitable
character and they lend something very special to remarkable whiskies
like Johnnie Walker Blue Label. I wanted to see what could happen if
we explored particular aspects of that character in more depth.
“Whiskies from these ghost distilleries are becoming increasingly
rare. From our library of irreplaceable casks that we keep exclusively
for Johnnie Walker Blue Label, I’ve chosen a few uniquely full-bodied
expressions of these precious malts and grains to let people explore, in
a new way, the extraordinary richness found in our pinnacle whisky.”
The other whiskies in the blend are rare expressions of malt and
grains from the existing distilleries of Royal Lochnagar, Clynelish,
Glenkinchie, Glenlossie and Cameronbridge.
Johnnie Walker Blue Label Ghost and Rare is presented in a
custom design dark blue bottle, showing the distilleries used in the
blend, on a map of Scotland and is available now at selected liquor
retailers; the 46 per cent ABV whisky retails for $480.
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