Home' National Liquor News : NLN MAR 2018 Contents 20 | MARCH 2018 NATIONAL LIQUOR NEWS
AUSTRALIAN WINE IN STRONGEST
POSITION FOR DECADES
A new report has shown that the Australian wine sector is in its strongest
position for more than a decade, with historically high production levels,
strong sales growth and solid inventory levels.
The findings have been published in the Australian wine: production
sales and inventory 2016-17 report. The report highlights that the 2017
vintage was the second year of historically high production, with a grape
crush of 1.98 million tonne, up eight per cent on 2016.
Overall wine production increased by five per cent to 1.37 billion litres,
this was driven by a 15 per cent increase in red wine production up to
793 million litres, while white wine production declined five per cent to
576 million litres.
Wine Australia Chief Executive Officer, Andreas Clark, highlighted
that the large Australian vintage was well-timed, with global production
in 2017 estimated to be the lowest since 1961 at 24.6 billion litres, and
Australia was the only major wine producing country to have an above-
“Australia is well-placed to take advantage of the opportunity, with
stocks at reasonably high levels and well-established routes to market
in the four largest wine markets in the world: the United States, United
Kingdom, China and Germany,” Clark said.
“The additional tariff cuts on Australian bottled wine into China from
1 January will further increase Australia’s competitiveness in the world’s
fastest-growing major wine market, while on-going tariff cuts through
the Japan–Australia Economic Partnership Agreement will also improve
Australia’s competitiveness in Japan, the second biggest wine market in
Asia behind China.”
WINE SEARCHER NAMES THE WORLD’S BEST VALUE WINES
Influential wine website, Wine-Searcher.com has
named its best value wines in the world, with
four Australian wines named in the top five.
The website has come up with the list using
a quality-price ratio algorithm, although it does
admit that making a decision on which wines
to include in the list is “a difficult task and one
that is fraught with danger”.
Speaking about the list Wine Searcher’s
Editor, Don Kavanagh said that looking
through the top 50 wines on the best value list
does offer up some surprises.
“The first thing you notice, casting an eye
down the list, is the surprising number of
wines from France, and Bordeaux in particular.
Bordeaux is rarely equated with value, because
its top wines tend to be rib-rattlingly expensive,
while its cheaper wines tend towards rotgut,”
He added that having taken a lead from the
algorithm the Wine Searcher team then worked
together to come up with the final list.
“Despite the cold, digital eye of the algorithm
ruthlessly picking on a points-per-dollar basis,
we decided that there should be a human
element in all this, if only to ensure we had
some wines that offered a little more than small
change from a $50. And what we found were
five absolute gems. Get ’em while they’re hot.”
Wine-Searcher.com’s top five best-value
wines are: 2014 Artadi El Seque, Alicante,
Spain; 2014 Frankland Estate Isolation Ridge
Riesling, Frankland River; 2015 Giant Steps
Sexton Vineyard Pinot Noir, Yarra Valley; 2013
Hardy’s Tintara McLaren Vale Shiraz; 2012
Grosset Springvale Riesling, Clare Valley.
WINE AUSTRALIA PART OF $36M
INTERNATIONAL TOURISM CAMPAIGN
Wine Australia has contributed to a $36m Tourism Australia marketing
campaign in the hope of attracting more international visitors to the country’s
Using $1.5m from the Government’s $50m Export and Regional Wine
Support Package, Wine Australia has partnered with the campaign, which
included a television advert during the recent Super Bowl in the US.
A key focus of the $50m Package is to leverage and grow international
tourism to create demand and build awareness for premium Australian wine.
Assistant Minister for Agriculture and Water Resources Anne Ruston
said the new ad broadcast will further strengthen one of Australia’s most
“The Australian wine sector has enjoyed significant growth in recent years
and the $50m package aims to build on this, with an ambitious agenda of
targeted activities, including marketing campaigns in the USA and China,”
Minister Ruston said.
“At home, this investment will help to attract up to 40,000 additional
international tourists to visit our world-renowned wine regions by 2019–20,
delivering an estimated $170m to the economy.
“I’m looking forward to seeing the sector leverage these investments as our
reputation for producing fine Australian wine continues to build.”
Andreas Clark, CEO of Wine Australia, said this campaign was the perfect
opportunity to work with Tourism Australia to promote Australia as a desired
destination and to showcase our world-class vineyards to a large and
“This campaign puts the spotlight on contemporary Australia and we hope
it inspires Americans to discover the beauty and sophistication of our wine
regions and try some exceptional Australian wine.”
Links Archive NLN FEB 2018 NLN APRIL 2018 Navigation Previous Page Next Page