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RETAIL & WHOLESALE
WHAT WERE THE HIGHLIGHTS FOR
PORTER’S LIQUOR IN 2017?
Certainly the takeover by Metcash and ALM
and the new store rollouts and. We’ve got
our first concept store being rolled out at
Roseville (pictured) at the moment and we’re
just finalising that and then there’s five or six
new stores rolling on mainly all in Sydney’s
north shore and then the full rollout should
happen in March. At this stage we are pitching
national, but it’s top secret which state we will
go to first.
YOU HAVE BEEN MAKING
THE PORTER’S MODEL MORE
PREMIUM, HOW SUCCESSFUL
HAS THAT BEEN?
The store fitout is the first stage in making
Porter’s more premium and I can say there will
be a colour change to Porter’s. The new livery
for the externals has just been signed off and
and now the internals are just being approved.
IS THERE ANYTHING YOU’VE
BROUGHT BACK FROM THE ALSA
STUDY TOURS AND IMPLEMENTED
We’re trialling two of the ideas in two of
the stores at the moment and it seems to be
working successfully. There will be some
significant shifts in the movement of Porter’s
if what we’re trialling is adopted, but we’re
keeping it pretty close to our chests.
WHAT ARE THE BIGGEST
DIFFICULTIES AND OPPORTUNITIES
FOR PORTER’S IN THE
The biggest risk we’ve got is the rumours of a
300-500sqm Dan Murphy’s coming to market,
I think that’s a challenge that we’re going to
face over the coming months. We certainly
know that convenience is making its way back
against big box but I think we need that little
bit more time to get the consumers’ confidence
to come back. I think that is a challenge for all
retailers, but certainly also Porter’s.
The other challenge we’re going to face is
credit terms from craft breweries. I think we
need to find a way that we can solve that issue.
Retailers have to pay in seven to 14 days on beer
that doesn’t move as quickly as mainstream beer
and I think that is a little bit unrealistic.
As for opportunities I am really excited
about Metcash and the rollout of Porter’s. This
next 12 months is going to be huge for us, we
have got some big expectations and targets and
I think suppliers are starting to warm to the
new ideas that we are creating and have been
really forthcoming with some new initiatives,
so I think it’s going to be a really exciting 12
months for us.
HAVE THERE BEEN ANY
IMPLICATIONS TO YOUR BUSINESS
FOLLOWING THE LAUNCH OF THE
CDS IN NSW?
Certainly our stock holdings have gone up.
The Porter’s group went pretty early in their
prices and certainly it improved our margins.
I think the interesting time is going to be now
with the new CPI rises, it sounds like about a
$1 increase happening. You certainly hear a
lot more complaints from consumers about the
cost of a carton of beer and they are certainly
a bit more frustrated by it, but it did not seem
to significantly impact our carton beer sales in
December. Porter’s finished seven to eight per
cent ahead of last year in the December quarter,
so we had a very good result. I put that down
to consistency of message more than anything
else. Being a bit more craft focused and more
premium focused. We’ve got good retailers in
our banner group who are consistently good
with their customers.
HOW IMPORTANT DO YOU THINK
HAVING A DIGITAL PRESENCE IS?
I think it’s a part of it but I don’t think it’s a
key component. I am more and more convinced
that when you look at the likes of Liquor
Barons, BWS, Porter’s, Cellarbrations, they
are talking to their customers and getting
back in touch with them, which is important.
The online component is important from a
communication tool, certainly not a selling
tool. But any way you can communicate with
your customer is important. I’m not hell bent
on online, I am there as a part of the overall
mix, but talking to your customer is the key.
WHAT DO YOU SEE AS THE BIG
TRENDS FOR 2018 AND HOW WILL
PORTER’S ADDRESS THOSE?
Getting the consumer what they want, at the
right price, at the right time is absolute. And
for Porter’s it will be finding niche wines and
niche products, whether they be craft beer or
spirits, and making them effectively the right
price for consumers.
IBA has got a great team under Rod
Pritchard, they’ve got the right network to find
those niche products. The team in there are
always sending me information so it’s great.
GIUSEPPE MINISSALE, GENERAL MANAGER
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