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RETAIL & WHOLESALE
WHAT WERE THE HIGHLIGHTS FOR
EDG IN 2017?
Innovation in better meeting our customers’
shopping needs was probably the best way to
summarise 2017. BWS continued its goal of
providing an authentic customer experience
brought to life during the present 100 Days
of Summer campaign with store teams
engaging and having fun with customers
over the Christmas and New Year periods.
Dan Murphy’s Mosman opened blending
its traditional destination store format with
design and experiential elements learnt from
the Prahan Cellar.
Langton’s Fine Wines set a world record for
a full Grange set and Cellarmasters launched
their touring cellar door affectionately called
‘Vinny’ which has just completed its tour
around Australia delighting customers with
some of Australia’s best wines right on their
WHAT WILL BE THE MAIN FOCUS
FOR BWS IN 2018?
Moving into the new year, BWS will continue
to focus on providing an ultra-convenient
shopping experience for their customers
providing them with authentic service
with a range tailored for their local needs
DARWIN HAS PROVED TO BE A
CHALLENGING MARKET TO CRACK
INTO, WHAT CAN WE EXPECT
TO SEE FROM EDG IN THE NT
In a welcome move, the NT Government
has established a process for our licence
application to be considered by a new
Liquor Commission. Without pre-empting
the outcome, if successful we are hopeful of
having a showcase store open by the end of
2018 that will reflect the NT Government’s
desire for Darwin to become the capital of
DELIVERY WAS A FOCUS FOR EDG
IN 2017. HOW SUCCESSFUL HAVE
THE NEW DELIVERY MODELS BEEN?
Customers now expect retailers to provide a
seamless and cost appropriate delivery service
which makes it an increasingly important part
of the shopping experience, both online and
in-store. Very few retailers are in control of
this experience, so continued investment in
our own logistics capability will be a crucial
point of differentiation as we seek to improve
the ‘last-mile’ experience for our customers.
WHAT WILL BE THE MAIN FOCUS
FOR DAN MURPHY’S IN 2018?
Dan Murphy’s is all about customers having
the ultimate drinks experience whenever they
step into our doors. In 2018, Dan Murphy’s
will continue to take learnings from our
newest concept stores and to further meet
customer expectations with an innovative
range at a great price.
WHAT HAVE YOU LEARNT FROM
THE DAN MURPHY’S MOSMAN
Customer feedback has been really positive
on our new Mosman store with even its most
ardent local critics now regular shoppers.
Key elements that contribute to a great
customer experience such as improved store
and product lighting and our new tasting area
are being rolled out in new stores and those
WHAT ARE THE BIGGEST
DIFFICULTIES FACING EDG IN
THE CURRENT MARKET?
Through our industry’s investments in
DrinkWise, ID25, Don’t Buy For Them,
and other industry-led initiatives, the latest
statistics that show continued improvements in
Australia’s drinking culture are something our
collective industry should take pride in. With
Australians drinking less, it also challenges
us to find new ways to delight our customers
with drinks and experiences that suit this
lifestyle while continuing to drive value growth
throughout the supply chain.
WHAT DO YOU THINK WILL BE THE
BIGGEST TRENDS IN 2018?
Rosé continues to dominate in category
growth with more and more customers
switching from the more traditional
Sauvignon Blanc and sparkling varieties.
With the introduction of Iron Jack and
the continued success of Great Northern
we continue to witness strong customer
demand for a lighter refreshing beer. It would
be remiss not to mention the explosion
of Australian artisan distillers whose
global award winning efforts are drawing
international acclaim and help sell a positive
message about Australia to
WHAT SHOULD THE INDUSTRY BE
DISCUSSING IN 2018?
In addition to reviewing the Australian
drinking guidelines, the Australian, state
and territory governments are currently
developing a long-term National Alcohol
Strategy. For our industry to continue
to support jobs and deliver world-class
drinks offerings, it is imperative that these
major reviews are balanced, sensible and
deliverable. This can only be achieved if the
alcohol beverage sector works collectively
and presents a strong unified voice that
fully represents the 14 million Australians
who choose to enjoy an alcoholic beverage.
The important decision to create Alcohol
Beverages Australia (ABA) and the continued
success of DrinkWise cannot be understated
in how they will effectively represent our
collective interests during the development of
these two important pieces of work.
MARTIN SMITH, MANAGING DIRECTOR
ENDEAVOUR DRINKS GROUP
“MOVING INTO THE
NEW YEAR, BWS WILL
CONTINUE TO FOCUS
ON PROVIDING AN
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