Home' National Liquor News : NLN DEC 2016 Contents NATIONAL LIQUOR NEWS DECEMBER 2016 | 27
URBAN CRAFT BREWING IN BOTTLES
The Urban Craft Brewing Co, a rapidly expanding part of the Rockpool
Dining Group, formerly the Urban Purveyor Group (UPG), has made a
number of its craft beers available in bottles.
Urban Brewing Co launched in January with four craft beers that
were available through the UPG restaurants and will be making three
of its most popular beers available in bottles for off-premise sales.
The three beers are: Blonde Moment, which is a 4.7 per cent
ABV low-carb beer, described as having “great balance and
hints of caramel and tropical fruit”; Butcher’s Bride, a 4.9 per
cent Australian Pale Ale, which is brewed with CaraPils malt and
American West Coast hops; and finally Devil’s Daughters, which
is a “highly aromatic” Douple IPA blended with British, Bavarian,
American and Australian hops.
The Blonde Moment and Butcher’s Bride beers have a $39.50
RRP for a 24-bottle case, while the RRP on the Devil’s Daughters is
$44.50, again for a 24-bottle case.
hitting the shelves now, will see
Premium Lager and Premium
Light in 355ml green bottles,
with new cleaner and more
contemporary labels, cartons and
Coopers Sales and Marketing
Director, Cam Pearce, said: “The
green bottles and clean packaging
underline the premium quality
of Coopers Premium Lager
and Coopers Premium Light
and give the beers a distinctive
contemporary look that stands out
in the market.”
Coopers has also launched
the 4.2 per cent ABV Legends
Summer Lager, described as “an
easy drinking, full malt lager
with a pale golden straw colour
and a refreshing, clean crisp
flavour combining freshly cut
lime with citrus notes derived
from the use of Hallertau
Pearce added: “Legends
Summer Lager is a great refresher
and ideal to drink while watching
tennis across summer.”
The 355ml EuroSlim cans
are being sold exclusively by
Endeavour Drinks Group, Dan
Murphy’s and BWS stores across
Australia until stocks run out.
LION LAUNCHES RARE
Lion has launched MoCU, an online platform, which will
enable consumers to buy curated collections of premium beer,
cider and selected wines.
MoCU, which stands for Modern Curations Gallery, will
feature products that have been sourced from Australia, New
Zealand, Japan and the USA including the White Rabbit RED,
Emerson’s Brewery 1812 and Yo-Ho Brewing Yona Yona Ale –
the latter to be released in this month.
MoCU eCommerce Director Sandy Park said the site would
help grow the beer category by appealing to consumers who
are interested in discovering and evolving their personal tastes.
“We have collaborated with outstanding brewers and makers
including Wada San from Spring Valley Brewery, Chuck Hahn
from Kosciuszko Brewery, Richard Emerson of Emerson’s Brewery and Chris Sheehan of Malt Shovel Brewery,” Park said.
MoCU launched with 11 collections available for purchase and will deliver to New South Wales, Victoria,
Queensland, Western Australia, South Australia and Australian Capital Territory.
YEASTIE BOYS TO SET UP AUSTRALIAN BREWING AND
Award-winning New Zealand brewery, Yeastie Boys, is
setting up a brewing and distribution base in Australia.
Yeastie Boys Australia, a joint venture with the owners
of distribution business Experienceit Beverages, will
launch from mid-January 2017, with a new beer in
The venture means Yeastie Boys beers will be brewed
in Sydney, as well as imported from NZ and the UK, and
will be available nationally via Yeastie Boys Australia
and Experienceit’s distribution channels.
“We’ve long had a great reputation in Australia but
our focus was always elsewhere,” Yeastie Boys Creative
Director Stu McKinlay said.
“The team at Experienceit have been good friends
for a long time, so they were forefront of our mind when we decided to look at how we approach the
Yeastie Boys Australia will release a new beer in 330ml cans as its first Australian-brewed beer from January
2017. Yeastie Boys NZ brewed beer will remain available through Phoenix Beers until around the end of first
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