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AN ONLINE HUB BRINGS MALBEC
TO ON- AND OFF-PREMISE
A new boutique online wine store dedicated to Malbec from around the world has launched with the
aim of bringing the best of Malbec to the on- and off-premise in Australia.
The site, Artisan Malbec, works with exclusive restaurants, independent bottle shops and
sommeliers, helping them to find the best Malbec wines available in the market.
The site offers Malbec wines from Argentina, Chile, New Zealand, South Africa, Australia
Artisan Malbec acts as a specialist online wine retailer, wine club, a hub for news and events, while
also offering exclusive interviews with winemakers, vintage reports, food and wine matching and
Artisan Malbec is the creation of Daniela Penno, a wine industry professional with more than 15
years’ experience promoting Australian and Argentinian wines to a global audience, and her business
partner Germán Fumis, a business development and project manager with a passion for Malbec.
“We understand that each wine has a story. We’re in search of those special Malbec stories that
make a wine a unique product,” said Penno.
“We want our customers to join us in this Malbec journey and explore the best collections of
Malbec wines available in the market together.”
Penno continued: “We’re believers that our Argentine Malbec is unique, however, there are
other fantastic wines emerging in our country like Cabernet Franc, Bonarda and Torrontes. Our
focus is of course Malbec and Malbec blends but we will also offer other varieties that grow well
in Malbec regions for those who want to experiment with different varietals.”
Artisan Malbec’s portfolio is available for the on- and off-premise trade. Some of the South American
wineries that Artisan Malbec represents in Australia are Mythic Estate, Luigi Bosca, Bodega Bressia,
Viniterra, Altamana, Finca Agostino, Marcelo Pelleriti Wines and Rosell Boher.
WARBURN ESTATE REFRESHES GOSSIPS’ PACKAGING
Following 13 years in the marketplace, Gossips has revamped its look in the lead up
Mairead Jarrett, Marketing Manager at Warburn Estate, told National Liquor News that the
time was right to refresh the main elements of the packaging.
“When we looked at the Gossips pack as a business we wanted to brighten it on shelf, add
some pop whilst maintaining the key visual recognition triggers. The result is better standout
in-store – the whites all carry the same colour on cap and label, this has been rolled out with
another colour variation on cap and label for the reds.
“The Sweet Lips SKUs have been given individual cap colours to continue to attract existing
customers, while welcoming new. The response to the refresh has been outstanding as we
commence the roll-out across the substantial range. Consumers are loving the refresh. The best
news is the new look continues to deliver outstanding GP and the quality of the current release
speaks for itself, with four gold medals currently in the line-up for the Chardonnay, Moscato
The Gossips Range includes Sauvignon Blanc, Pinot Grigio, Sweet Lips Moscato, Sweet
Lips Pink Moscato, Semillon Sauvignon Blanc, Semillon Chardonnay, Chardonnay, Rosé,
Sweet Lips Syrah & Dolcetto, Merlot, Cabernet Merlot, Shiraz, Shiraz Cabernet, Cabernet
Sauvignon and Durif.
PREMIUMISATION IN THE
US WINE MARKET
The US is the world’s largest wine market with sales
of 342 million cases valued at US$43 billion in 2015.
Despite an erratic economy, wine sales in the US have
grown steadily over the past five years, by an average
2.5 per cent per annum. There is significant upside in
the US wine market. Per capita wine consumption at
9.6 litres is low by Western European and Australian
standards (25 plus litres per capita). And according to
Wine Intelligence, the number of regular wine drinkers
continues to climb, from 74 million in 2010 to 93
million in 2016.
The ‘Millennials’ (those aged 21-36) are arguably
the most important group among regular US wine
drinkers. According to Wine Intelligence, they represent
a third of the US wine drinking population and are
growing in size. They also account for 40 per cent of the
volume and importantly 50 per cent of the dollars spent
on wine in the US. They are frequent and high-spending
wine consumers. They are driving the premiumisation
trend in wine sales in the US.
Retail data shows that the growth in still wine sales
is stronger at the higher end of the market, albeit off a
much smaller base. According to IRI, still wine sales in
the US off-trade market grew by the following rates in
the 12 months ended 2 October 2016:
• Less than US$4 per bottle – down five per cent to
14 million cases
• US$4 to 7.99 – down three per cent to 50 million cases
• US$8 to 10.99 – up three per cent to 26 million cases
• US$11 to 14.99 – up 10 per cent to 15 million cases
• US$15 to 19.99 – up nine per cent to four million cases
• US$20 to 24.99 – up 20 per cent to two million cases
• US$25 plus – up seven per cent to one million cases.
Recent trade and consumer research conducted by
Wine Opinions on behalf of Wine Australia suggested that
$US15 to US$25 per bottle provides the best opportunity
for Australian wine. Currently, more than 90 per cent
of Australian wine sales are in the big volume US$4 to
US$7.99 price point and Australia holds a 13 per cent
share of the segment. In contrast, Australian wine holds
just a 0.7 per cent share of the market at US$15 to
$US25. The good news is that Australian sales grew by
six per cent in this segment in the last 12 months.
This upward trend in sales of higher quality wines
is reflected in the latest Australian wine export
figures. Australian exports at A$90 per case FOB
and above grew by 21 per cent to A$39 million in the
12 months ended September 2016. This reflects the
improved perceptions of Australian wine among the
US trade, with a growing number of importers taking
on more premium Australian brands.
For more information on the US market, contact Wine
Australia’s US team at firstname.lastname@example.org.
Manager, Market Insights
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