Home' National Liquor News : NLN NOV 2016 Contents SUMMER BEER & CIDER
NATIONAL LIQUOR NEWS NOVEMBER 2016 | 61
CRAFTY WITH CIDER
Westons World Brands has recently
released two new cider brands into the
Australian market, in line with a trend
towards more craft and artisanal products.
The new brands are Stowford Press
Medium Sweet and Caple Road No3, which
join Westons World Brands' other brands of
Henry Westons and Old Rosie Scrumpy.
According to Cider Australia, the
Australian cider market is set to outperform
any other alcohol category and forecast to
grow to a retail value of $2.6 billion by 2020.
Underpinning that growth is an
increasing consumer interest in authentic
cider made with real apples and pears;
a movement, which sees Australian
consumers trading up to premium, craft
and artisanal products.
Locally, Australian cider producers are
innovating and developing production
techniques, while the choice of
international ciders in Australia has
Ian Cameron, the Head of Marketing
and Sales at Westons World Brands, told
National Liquor News that Caple Road
and Stowford Press both fit into Australian
consumers' preference towards more
"Stowford Press Medium Sweet was
developed specifically for the Australian
market by our Head Cider Maker Guy
Lawrence. And Caple Road is a very
unique SKU in that it is an English craft
cider that is fresh juice based and actually
formulated into an aluminium can, which is
a world first," explained Cameron.
"To optimally produce a cider from a
fresh pressed juice base and put it into
an aluminium can is extremely hard to do
because it is very corrosive, so what Guy
Lawrence from Westons has done is come
up with a very unique proprietary means of
blending that cider but more importantly
making it stable enough to be able to
package into aluminium cans and then
be sold in that format. So they are really
unique, but going exceptionally well."
"This means that Hahn will not only
launch in a big way, but will also start to
'walk the walk' through the creation of
money-can't-buy-experiences for consumers
to follow their passions and do the things
they've always wanted to do, but haven't had
the courage to do."
Little Creatures, a favourite among craft
beer drinkers, has released its Dog Days
Summer Beer for the first time in cans.
The 16-year-old brewing company, based
in Fremantle, believes cans have a lot more to
offer because they are lighter, chill faster and
are more resilient to the sun.
"Over the last three years, people in
Australia have been drinking more and more
summer beer styles, including Session beers
and Summer Ales," Head Brewer Russell
"The [Dog Days'] bright, peachy, juicy-fruit
hop flavours marry nicely with the wheat
malt. In terms of bitterness, it is firm but not
so intense that it overwhelms the light wheat
character. That means you can expect bags of
refreshment and a good whack of flavour."
Dog Days Summer Beer joins the
Creatures' gang of beers and is available at
Dan Murphy's, Vintage Cellars and First
Choice and will also be available to the
Also based in Fremantle is Gage Roads
Brewing Co. which has announced it will
continue its move away from Woolworths
and achieve national distribution to the
independent retail trade with the signing of a
distribution partnership with Metcash-owned
Australian Liquor Marketers (ALM).
Previously only available on tap, Gage Roads'
Little Dove New World Pale Ale won top
gong at the 2016 Australian International Beer
Awards and was recently released in bottles.
"We were very excited to launch Little
Dove in package prior to the upcoming
summer, especially given the momentum the
beer has built since its win at the AIBA in
May," said National Sales and Marketing
Manager, Scott Player.
Little Dove will join Gage Roads' existing
range, which includes Atomic Pale Ale,
Single Fin Summer Ale, Sleeping Giant IPA,
Breakwater Australian Pale Ale and Narrow
Neck Session Ale.
The Sydney-based 4 Pines Brewery is
continuing the push into summer with its
Indian Summer Pale Ale, which was first
released in cans last year.
"Indian Summer Pale Ale is crisp and light
in bitterness with aromas of passionfruit and
honeydew, the brew is light in body but not at
the expense of hop character," the brewer said.
Joining the 4 Pines range on shelves is "The
Before, During & After Christmas Beer Pack"
which includes American Pale Ale, Kolsch,
and two small batch Keller Door releases.
Todd Barac, Marketing Manager for
importer/wholesaler Phoenix Beers, said
with the change in weather there was also a
change in taste.
"There certainly is an increase in demand
for the lighter, more 'summery' styles of
beer as it warms up. Lagers, filtered wheat
beers and wit styles, and more recently
sours become more and more popular as we
head into summer. We also see an increase
in the demand to canned beers with people
venturing outdoors again," said Barac.
According to Vaughan Peters the National
Trade Manager for Liquor Legends, beer
sales increase in summer and there is more
weekday consumption with a sales increase
of 20 per cent from Monday to Friday.
"Flavoured beers are the most seasonal
Dog Days Summer Beer.
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