Home' National Liquor News : NLN NOV 2016 Contents 42 | NOVEMBER 2016 NATIONAL LIQUOR NEWS
Noble Spirits has appointed Pierrick Fayoux
as NSW/ACT Account Manager. Fayoux has
an extensive background in the industry. He
worked in China for several premium wine
importers/distributors and more recently at
Petition Wine Bar in Western Australia. Based
in Sydney, he will be in charge of developing
Noble Spirits' portfolio of brands and
maximise the distribution in NSW and ACT. "I
am very excited to join the Noble Spirits team
and work with this beautiful range of brands.
The Australian market is looking for more
authentic craft products and our focus on
sustainable and premium brands fits right in
with the demand," said Fayoux.
Kirrihill Wines in South
Australia's Clare Valley has appointed Will
Shields as its new Senior Winemaker. Shields
brings with him a wealth of experience from
a vine and wine career spanning a Hunter
Valley vineyard upbringing and more than two
decades of winemaking across Australia and
New Zealand. CEO Matthew Lawson said the
appointment comes at an exciting time for
Kirrihill and places Shields at the helm of an
inspiring new era for the business. "Everyone
is excited about this significant new chapter
in the defining and refining of our Clare
Valley and Adelaide Hills' wine styles. With
Will's richness of knowledge and insight into
regional winemaking we are confident we're
on the right path to establishing an even
greater foundation to build on our 18 years of
winemaking," said Lawson.
KREGLINGER WINE ESTATES
Natalie Fryar has joined
Kreglinger Wine Estates as
the company's new Sparkling Winemaker. She
will be charged with overseeing the sparkling
program including Ninth Island, Pipers Brook
and the Kreglinger brands. "I'm so excited to
be working with some of the best sparkling
fruit in Australia found right here on the estate
at Pipers Brook," she said. "It will be my
honour and challenge to oversee the sparkling
program and from what I've experienced
already wine lovers are in for a real treat with
our upcoming releases." Kreglinger Wine
Estates CEO John Hosken said there were
exciting times ahead. "When it comes to
winemakers, few come better credentialed
than Natalie Fryar and we are thrilled she has
joined the Kreglinger Wine Estates team."
THE INDEPENDENT LIQUOR GROUP APPOINTS NEW BOARD
The Independent Liquor Group (ILG) has announced the new appointments to the ILG Board
following its Annual General Meeting on 25 October. The two new Directors include Peter Cox
from Maclean Cellars and Colin Parras from Peachtree Hotel. The three other Directors who
were re-elected to the Board include David Mellor from D'Vine Cellars, Michael Thomas from
Terlaba Bottleshop and Kent Walker from Hotel Pennant Hills. The other five Directors serving
their 2nd year term include Neville Blair (Gladstone Park Hotel), Chris Grigoriou (Fairfield
West Cellars), Frank Godwin (Park Avenue Hotel), Damien Bottero (Pittwater Cellars) and
Tony Snell (Sydney Wine Merchants). Vince Falcone (Red Cow Inn) tendered his resignation,
following the conclusion of his term, due to family commitments.
TO SEEK OR NOT TO SEEK?
Trying to recruit yourself by placing an ad on Seek and not
getting the CVs you need, let alone want?
We have a couple of major flaws in our country when it
comes to finding talent. One of those is all businesses rely on
one job board -- Seek.
What you may not know is around the world most countries
have multiple job boards that allow you as a business to list
your roles by only targeting the active demographic you want to,
it also allows talent to be selective on how they search online.
Unfortunately, in Australia, Seek has done such a good job
at sewing up the competition that we generally don't bother
using anything else, and if we do it's normally because it's
free, but we don't hold out much hope either way.
What does this matter you ask? The problem is the rest of
the world has cottoned on. Now don't get me wrong we love
international talent but when 80 per cent of your applications
don't actually live here, don't have local experience, don't
have a visa let alone a plane ticket booked, it's terribly time
consuming and frustrating trawling through all those CVs
when you have an urgent vacancy.
I'm sure you've all been there before. Pop an ad on Seek, get
150 applications and after opening and screening 150 CVs, you
realise there are maybe five to 10 with any experience relatable
and only two that you will call for a chat. But how much time
was wasted through this process? Even worse, sometimes you
already knew the couple of applicants that were worthy.
Search firms and recruitment agencies generally only use
Seek for two reasons, after all it's our job to know the talent
within the market. The first reason is brand awareness, you
heard it here first we never rely on Seek to find hidden talent.
We'd be lucky to advertise 30 per cent of our roles. The main
reason we are on there is so that when you've tried and failed
in your own process you can find us to reach out to.
The second reason is to talent pool, if you're starting a cold desk
in recruitment, the first thing you do is put some ads on Seek to
start building a data base. So in turn guess what else this creates?
Talent starts to doubt all Seek ads, they question whether the roles
advertised are genuine or a waste of their time. We hear it all the
time, applied for a job the agency called and said please come in,
they get you there then start their fishing expedition.
The larger knock on effect of both of these issues is 'passive
talent'. The kind that you want and need are not looking for
their next career move via Seek. They rely on specialist agencies
to stay in touch with them and tap them on the shoulder when
we have been briefed on a role they've already told us would
entice them enough to leave their current employer. They are
not sending their CVs off with crossed fingers, they're being
represented by people who they know and trust.
For things sales and marketing please go to www.
brightside.careers or call Sue Lauritz on 0403 063 128 or
Amber King on 0404 023 944.
AMBER KING (L) &
SUE LAURITZ (R)
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