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WOLF BLASS' ARTISTIC WINE RANGE
Wolf Blass has joined forces with Australian artist
David Bromley to release a new collectible wine series,
Bromley by Wolf Blass.
The collection, including a 2015 Adelaide Hills
Chardonnay, a 2015 McLaren Vale Shiraz, and an
Adelaide Hills Sparkling Pinot Noir Chardonnay features
some of Bromley's most recognised art on the labels.
Angus Lilley, the Marketing Director, Australia at
Treasury Wine Estates, said: "Our partnership with David
Bromley is built on a foundation of creativity, innovation
and success, something both our Founder Wolfgang,
and David share. We are delighted with the final result
of Bromley by Wolf Blass -- a collection of wines that
celebrates both style and substance. We are confident
that Bromley by Wolf Blass will resonate well with both
wine and art lovers."
This isn't the first time Bromley has paired up with
Wolf Blass. In 2014, Bromley commemorated Wolfgang
Blass' 80th birthday by painting his portrait, which was
entered into the Archibald prize. And in 2015, Bromley
was appointed Creative Director of the Wolf Blass
The Bromley by Wolf Blass collection retails for
$29.99 and is available at Dan Murphy's and other fine
Taylors Wines has launched a new
wine range called Taylor Made with
each varietal selected for its broad
appeal and tremendous value
The range includes three different
varietals; a crisp, dry Pinot Noir
Rosé, a tropical, layered and
savoury Adelaide Hills Chardonnay
made with French oak ; and a
dark, juicy and smooth Clare Valley
Malbec made with American oak.
The wholesale price for each varietal
is $85 per six-pack.
Each varietal was selected for
its value for retailers. Chardonnay
is the third biggest wine varietal in
the country, worth $135 million and
experiencing 1.2 per cent growth.
Rosé is worth $27.4 million and
experiencing 20.8 per cent value
growth; and Malbec is experiencing
31.8 per cent value growth.
The design of the new range is a
departure from Taylors' traditional
portfolio. The label displays simple
tasting notes on the front, giving
consumers a look at what to expect
from each wine.
Mitchell Taylor, third generation
winemaker and Managing Director,
said Taylor Made presents an
opportunity to engage new audiences.
"This is the first time we've
released a straight Malbec wine, and
the winemaking team has worked
hard to make sure it lives up to our
standard for red wines. And with
Rosé and white wine drinking season
just around the corner, the entire
range will be a welcome addition to
any wine list or bottle shop."
CALABRIA FAMILY MAKES
LARGE RIVERINA BUY
Calabria Family Wines (CFW) has
bought a large Riverina facility,
which has seen the family-owned
wine company double its capacity.
The transaction includes
the winery, cellar door and
warehousing, and was purchased to
assist the family with storage and
CFW's Sales and Marketing
Manager Andrew Calabria said:
"It's a big step for us, what it
has done is double our capacity
as a winery overnight. The wine
business, for us, is something that
is long-term so we are in a bit of
a transition at the moment, where my dad built the
business to where it is today. Then my brothers and
my sister and I decided that we have no intentions to
sell, we love what we do and anything in our wine
business is about the long-term.
"The expansion allows us to be a bit more
competitive in the market and our business focuses a
lot on export and this gives us a transition there so we
can play the export market a lot harder."
The site includes more than 18 million litres of
storage capacity, 3000sqm of cold stone warehousing
and 22,000 tonnes of crushing capacity.
Calabria added: "It's an amazing site, it was built
by Cinzano in the late seventies and the winery has
always been well maintained. It's great for commercial
winemaking, which is exactly what we wanted to
focus on. Currently we focus on small-batch premium
winemaking, so this give us a bit more scale in the
"Anyone can make good wine, but I think if we can
make a $10 wine and make it taste like a $14 or $15
bottle of wine that's giving the consumer extra value,
which for us is basic marketing. Australia has always
been perceived as having good quality entry-level wine,
but it's now about taking it to a different level and now
regardless of price point we want to over deliver and I
think this facility will gives us that opportunity."
In addition to the commercial wine, Andrew said
that the new facility will help the family to improve
on its export focus.
"Export at this stage represents over 60 per cent of
our business, our business was built on exports and
I think we're over the wave. We're having a lot more
conversations and seeing a lot more enquiries coming
through about Australian wines, where previously it
was a brick wall, things seem to be improving now."
The purchase of the site means that CFW now
has a total storage capacity of more than 40 million
litres and has two bottling lines with the capability
to produce over two million cases annually, pushing
Calabria to become one of the largest family-owned
wineries in Australia.
The Calabria Family.
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