Home' National Liquor News : NLN NOV 2016 Contents 14 | NOVEMBER 2016 NATIONAL LIQUOR NEWS
VALE DARRYN GOMES
Darryn Gomes, IBA Promotions Manager NSW/ACT at Australian Liquor Marketers
(ALM) sadly passed away in October following complications in surgery.
Darryn was highly regarded as one of the "best blokes" in the liquor industry having
been involved for around 10 years, with ALM and the Fosters Group before that.
ALM issued a statement to its members to advise of Darryn's passing, saying that he
will be sorely missed.
"It is with much regret and sadness that I advise you all that our friend, Darryn
Gomes, passed away last Saturday morning due to complications from an unexpected
surgery earlier in the week.
"He was a committed and hardworking colleague, one of the funny guys and a great
friend to many across the industry.
"His contribution to both the liquor industry and the many people he worked with will be sorely missed. Everyone at
ALM is deeply saddened. Our deepest sympathies and thoughts are with his family."
All the staff at Intermedia pass their condolences to Darryn's family and friends.
COLES LAUNCHES NEW
RETAIL LIQUOR BRAND
The Coles Liquor Group quietly opened a new addition to its stable of retail liquor brands last month, opening its
first Liquor Market store in Victoria.
The new concept aims to rival the low-cost model of Dan Murphy's by cutting costs through stacking cartons on
pallets, and says it will pass those savings onto consumers.
Coles Liquor Group currently owns Liquorland and Vintage Cellars, but the real question is what the launch of
Liquor Market means for First Choice. The Liquor Market store itself is a repainted and rebranded former First
It's no secret that the Coles Liquor Group has struggled to come up with its own big box format to match that of
Last year the Managing Director for Coles, John Durkan, said: "In terms of First Choice, we're still working
through the ideal model."
So it will be interesting to see whether Liquor Market will ultimately sit alongside First Choice or if it will replace
it in the long-term.
Coles Liquor Director, Greg Davis, said: "We are trialling a new concept store at Ringwood as part of the
ongoing turnaround of the Coles Liquor business, and we really want to know what customers think before
deciding whether to roll it out further."
Described by Coles as a low-cost model, Liquor Market has also done away with window-dressing that does not
directly assist customers -- the layout features a lot of cardboard boxes and cartons stacked on pallets, an ambience
closer to that of Bunnings.
Coles has been working on turning around its liquor business for some time now and it seems that the
turnaround has been gaining some traction with comparable sales growth reported in the last financial year. So,
it will be interesting to see the results of the Liquor Market trial and what the next move from Coles will be in
regards to First Choice.
THE 2016 ALIA
The 2016 Australian Liquor
Industry Awards (ALIA) once
again celebrated the leading
retailers, brands, venues
and personnel in Australia's
The awards, which were co-
hosted by IRI, HOSTPLUS and
NILWA, once again saw around
600 people from all aspects of
the Australian liquor industry
head to Randwick Racecourse
for the industry's night
The night kicked off with
pre-drinks from Coopers and
RATU Premium Rum, as well
as networking bars from Archie
Rose, Coopers, Kegstar and
RATU Premium Rum.
After the pre-drinks the
awards started and this year
the night was hosted by
Shane Jacobsen who took
the attendees through the 53
awards with much humour and
delight. The award sponsors
on the night included Asahi
Premium Beverages, Pernod
Ricard Australia, Fox Sports
Australia, Lion, Kegstar, Jack
Daniel's, Tip Top Bakery, RATU
Premium Rum, Presfast, Ernst
& Young, BrightSide Executive
Search, Merch & Effect and
The night's major awards saw
wins for Asahi Soukai for the
New Product of the Year; Jack
Daniel's for Liquor Brand of the
Year; Dan Murphy's was named
Retail Group of the Year and The
Oak Barrel Sydney won Liquor
Store of the Year.
The other two major awards
saw Diageo named as the
On-Premise Liquor Supplier of
the Year, ahead of the highly
commended Vanguard Luxury
Brands, while Pernod Ricard
was named as the Off-Premise
Supplier of the Year, ahead of the
highly commended Diageo.
The full list of winners will
appear in the December issue of
National Liquor News.
The new Liquor Market store in Ringwood, Victoria.
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