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NATIONAL LIQUOR NEWS SEPTEMBER 2016 | 43
MISTER MIXER DEVELOPS
FOR THE OFF-TRADE
Mister Mixer, the producer of
'nitrogen charged' tap pour
cocktails, has developed a range
of innovative cocktail products for
Following from the success
of its nitrogen charged Espresso
Martini on tap at the Australian
Drinks Festival, the Mister Mixer
team have put together the in-
bottle 'home' Espresso Martini
serve. These are available in single
or double sized serves, which are
simply shaken and poured for the
perfect Espresso Martini at home.
The Espresso Martini uses
Melbourne based roaster, DC
Specialty Coffee Roasters, blended
with pure Australian grain spirit,
vanilla bean and burnt orange.
Valjean Boynton, founder
of Mister Mixer said: "Mister
Mixer is the leader in tap-poured
cocktails and the Espresso Martini
range is an exciting new release
for the business."
In the lead up to summer, the
company has also launched a
range of 5L Party Cocktail Kegs
in five flavours: Green Apple
Mojito; Passionfruit Caprisoka;
Cosmopolitan; Miami Iced Tea;
and Sangria. Each 5L keg delivers
20-30 standard drinks.
Boynton said: "These are the
perfect packages for independent
retailers to have in-store and
provide the perfect solution to their
customers' party requirements."
As the popularity of Irish whiskey continues to rise, Jameson has unveiled a new structure to its portfolio, which is now
made up of three ranges.
According to the State of the Industry Report, produced by the Australian Liquor Stores Association and IRI, non-Scotch
whiskey saw 17 per cent value growth in 2015 and now represents 3.2 per cent of the total dark spirits market. Jameson is
looking to make the most of that growth with its new portfolio structure, which "showcases the brand's rich heritage".
The three new ranges are: the Whiskey Makers Series, Heritage Whiskeys and the Deconstructed Series, all which
have the original Jameson Irish Whiskey at their core.
Daniel Lundberg, global brand director for Jameson, said: "The restructure of the Jameson family is the most
significant move in our brand's recent history. This is an exceptionally exciting development that positions Jameson
at the forefront of innovation and advance within the Irish whiskey category. We finally get to unveil our new family
globally and witness Irish whiskey fans discovering new stories, flavours and experiences from Jameson."
The Whiskey Makers Series comprises three whiskeys which have been designed to celebrate the people behind
Jameson. The Distiller's Safe, The Cooper's Gaze and The Blender's Dog are available in Australia from this month
and have a $109.99 RRP for a 700ml bottle with 43 per cent ABV.
The Heritage Whiskey range comprises three expressions, with each "telling a different story from Jameson's
past". Jameson Black Barrel are available from September at $70.99 RRP for a 700ml bottle at 40 per cent ABV. The
Jameson Signature is exclusive to travel retail and the Jameson Crested is not yet available in Australia.
All three expressions in The Deconstucted Series, Jameson Bold, Jameson Lively and Jameson Round are exclusive
to travel retail.
REKORDERLIG LAUNCHES CIDER COCKTAIL CANS
Premium Swedish cider brand Rekorderlig is looking
to once again push the cider category, this time with
the launch of three new cider cocktails in cans.
The range comes in slim 250ml cans combining
Rekorderlig cider with spirits and other ingredients.
Rekorderlig marketing manager, Nikki Langford,
said: "We've all experienced the global cocktail
revolution, seen the move to pre-batched drinks
and the development of a new wave of beautiful
and creative cans. At Rekorderlig we see a big
opportunity to bring all of these trends together with
the launch of our Cider Cocktails".
The new 5.5 per cent ABV range includes three
flavours: Passionfruit Gimlet, a citrusy blend of
Rekorderlig Passionfruit cider, gin and a hint of lime;
Wild Berries Bramble, a fruity mix of white rum and Wild Berries Cider; and Swedish Punch, a citrusy-sweet fruit
punch with flavours of mint, lime and elderflower blended with Rekorderlig Strawberry & Lime Cider and vodka.
The cocktails are available now and will be supported throughout the summer with a full above-the-line
advertising campaign which will include outdoor, social, digital and PR. Rekorderlig has also said that it will
be investing in providing both on- and off-premise venues with a program of sampling, trial mechanics and
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