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NATIONAL LIQUOR NEWS SEPTEMBER 2016 | 31
WHAT DOES IT MEAN TO YOU TO BE NAMED
THE 2016 ALSA YOUNG LIQUOR RETAILER
OF THE YEAR?
This award and recognition is a tremendous honour. It also represents
an excellent opportunity to further my knowledge and gain valuable
insights that I hope to repay to my customers and to the wider
WHAT DO YOU HOPE TO GET OUT OF THE
2017 ALSA STUDY TOUR TO EUROPE?
Europe is both the largest importer and exporter of alcoholic beverages
in the world. This Study Tour is a once-in-a-lifetime opportunity to get
an insider's look at how liquor retailing operates in a large competitive
modern economy and to consider adaptability of best practices into our
own industry to continue growth. The opportunity to spend quality one-on-
one time with some of our industry leaders will also give me the ability to
broaden my knowledge.
WHAT ARE SOME OF THE BIGGEST ISSUES
CURRENTLY FACING THE RETAIL LIQUOR
INDUSTRY AND HOW DO YOU THINK
THE INDUSTRY CAN GO ABOUT
Now more than ever our customers are in the driver's seat. Customers
have more and more choice when it comes to drinks especially in the
rapidly growing online sector. For traditional retailing, it is imperative that
we continue to adapt to these changes in consumer trends. Customers
are more selective in ranging, demanding more value for money and
nothing but the best in customer service.
THIS IS THE SECOND YOUNG LIQUOR
RETAILER WIN FOR BWS, WHAT IS IT THAT
THEY ARE DOING TO HELP YOU GUYS TO
BECOME SUCH SUCCESSFUL RETAILERS?
We are fortunate to have a leader who recognises that store managers
and teams are closest to understanding and responding to our customers
and empowers us to do what is best for our own stores. There are no two
stores alike just as there are no two leaders alike. We have some of the
best industry training in retailing standards and leadership development. It
is also a business that genuinely cares for its team members. An example
is the personal support and flexibility given to me to finish my tertiary
education while continuing my career growth at the same time.
THIS IS ALSO THE SECOND WIN FOR A
FEMALE. DO YOU THINK WOMEN ARE
STARTING TO GET A STRONGER FOOTHOLD
IN THE LIQUOR INDUSTRY?
The Endeavour Drinks Group values diversity and ensuring our team
and team leaders are representative of the communities we serve. In
Queensland, we are fortunate to have great role models through our five
female area managers and many female store CEOs.
WHAT LED YOU TO A CAREER IN
I started my career in retailing in our supermarkets division, it was my
first job. About two years ago an exciting opportunity to transfer over to
liquor came up and I jumped at the chance to work in a fast paced and
challenging role. Very quickly I knew that I had found my forever career.
WHAT HAVE BEEN SOME OF THE
MOST SUCCESSFUL INNOVATIONS IN
I firmly believe success is rooted in doing the basics to a very high level
to deliver a solid foundation for how we can then go above and beyond.
In my store we know our customers. One of the best innovations as a
business was a relatively simple one -- a first class automated ordering
and replenishment system assists us in giving our customers 100 per cent
of our focus. By focusing on having the right products at the right price
at the right time, we have more time to spend with our customers one-
on-one, to engage with them and create genuine relationships with our
community. We are our locals' bottle shop.
WHAT APPROACHES DO YOU TAKE TO GIVE
YOUR STORE A UNIQUE OFFERING?
We are really lucky to have some great boutique brewers and distillers close
to our store. With our tailored ranging we stock local products that aren't
available in all stores. Our customers love that we not only have the well-
known brands but are investing in local ventures. Customer feedback is a
key driver in all the decisions we make relating to our store. Our customers
know that when they give feedback, we don't just listen, we act.
NATIONAL LIQUOR NEWS CHATS
WITH REBECCA POLLEY
"BY FOCUSSING ON HAVING THE RIGHT PRODUCTS
AT THE RIGHT PRICE AT THE RIGHT TIME, WE HAVE
MORE TIME TO SPEND WITH OUR CUSTOMERS
ONE-ON-ONE, TO ENGAGE WITH THEM AND
CREATE GENUINE RELATIONSHIPS WITH
Elliot Sabbah from REST Industry Super
with Rebecca Polley.
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