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LION BUYS BYRON BAY BREWING CO
Lion has announced that it is purchasing the Byron Bay Brewing Co. and that it will invest in the brewery
and the venue, including a potential refurbishment.
Gordon Treanor, Lion's craft marketing director, said that the purchase will mean that the brewery
remains an integral part of the Byron Bay community.
"When we were approached by Byron Bay Brewing Co. we saw an opportunity to invest in a great
local brewery, hospitality operation and craft beer portfolio, with a view to building the business locally
and, possibly, in time, sharing these great beers with more people across the country," Treanor said.
"We recognise that the craft beer segment benefits from giving entrepreneurial people the chance
to be creative and experimental, and this is how we manage our current craft portfolio. We are looking
forward to welcoming Byron Bay Brewing Co. into the fold and working with the team to keep brewing
Barry Schadel, owner of Byron Bay Brewing Co. said he was happy to have found a buyer who shared
his vision for the company and would continue to invest in Byron.
"I am really proud of Byron Bay Brewing Co. and what we have achieved in the Byron community. My
number one priority was finding a buyer who would continue to invest in the brewery, beers and venue
and take the business from strength to strength. Lion has a strong track record of doing this with other
craft beers and I know I am leaving Byron Bay Brewing Co. in good hands," Schadel said.
The brewery will join several others in Lion's craft portfolio, including Little Creatures, James Squire,
White Rabbit, Kosciusko and Knappstein.
LAUNCHES NEW STOUT
Little Creatures has unveiled its third seasonal release, a domestic stout called The
The name, The Hotchkiss Six, is linked back to one of the original single batch
beers, The Dreadnought, named after the predominant type of battleship in the ea
20th Century. On the Dreadnought, there was a six calibre gun called the Hotchki
Little Creatures head brewer, Russell Gosling, said the latest stout gave the brew
a chance to play with a different style to their previous winter release.
"There is so much more to stouts than the regular, bigger styles you typically fin
during the winter months," Gosling said.
"We wanted to showcase a lower ABV Stout (4.5 per cent ABV) -- one that had
really good flavour but could be enjoyed all year round -- after all, in Western
Australia, let's be honest, winter is not really winter.
"We also took a look in the archives at some of our favourite dark beers of
the past and then sought out what was fresh and available to us at the time,
playing around with the malt bill and hops used in the beer."
According to Gosling, The Hotchkiss Six has "indulgent dark chocolate
qualities from caramel malt, English chocolate malt and roasted barley. Oats add
to the full and rounded palate." Late brewhouse additions of NZ Rakau and
Southern Cross hops create "fruity aromas and aniseed-like spice".
The beer has 34 IBU and is available now until August, or until stocks last.
CUB ADDS WILD YAK
TO THE HERD
Carlton and United Breweries
(CUB) has launched the lates
beer in its Yak franchise with
release of Wild Yak Pacific Ale
Brewed using Galaxy, Melb
and Cascade hops, Wild Yak
was officially launched at last
month's Great Australasian
Beer SpecTapular (GABS).
Brewer Scott Vincent
said that one of the things
that is special about the
Yak beers is that they are
brewed using a cold, dry
hopping technique and
that has continued with
the Wild Yak Pacific Ale.
"We used Melba, which is a
nice little hop, we've used
Galaxy and we changed the
way the Cascade Brewery works, in terms of its
production. We also used a fair bit of wheat and
our signature hop, which is Cascade.
"It's quite dry, it's 4.2 per cent ABV, quite low
bitterness and it's very soft. We're really happy
with it, it's been quite a lot of fun and this is what
we have ended up with."
The use of 'Pacific Ale' is potentially a
controversial one with Stone & Wood and
Thunder Road currently fighting a Federal Court
battle over the use of the trademark. However,
Tim Ovadia, CUB's head of craft and Australian
premium brands said that the brewer has
worked with Stone & Wood to make sure it can
use the description.
The beer is expected to be in-store from
September, with Ovadia saying: "It's in line with,
when we talk about creating balanced, great
drinking beers and that's one of the things that
has made Yak successful. We think that our
drinkers of the Yak franchise are going to love
this beer, it's got this tropical aroma to it but
it's another good example of tapping into the
mainstream beer drinkers."
US-BASED OSKAR BLUES BEER HEADING TO AUSTRALIA
US brewery, Oskar Blues, has partnered with Phoenix Beers to bring its core range to the Southern Hemisphere for the
Hitting the Australian market in July, the initial range will include Dale's Pale Ale, Mama's Little Yella Pils, Pinner
Throwback IPA, Oskar Blues IPA, Old Chub Scotch Ale and Beerito Mexican Lager.
The beers will predominantly be sold in cans but there will also be draft available in one-way kegs.
"We feel that our cans and kegs of American craft-brewed flavour will be a great fit for the Aussies, and considering that
our newest IPA -- Oskar Blues IPA -- is made with all-Australian hops from Bushy Park Estates in Tasmania and Rostrevor
Farms in Victoria, we think that the timing couldn't be any better. It's like a homecoming... for our hops," said Tim
Matthews, Oskar Blues director of brewing operations.
Phoenix Beers will hold launch events across the country to celebrate Oskar Blues beers being available for Aussies to
enjoy on a regular basis. Details on these events will be finalised and announced via social media in coming weeks.
Oskar Blues plans to enter an additional six to seven international markets this year, and will be announcing more in the
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