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AUSTRALIAN SUPPORT FOR NEW SINGAPORE
An Australian family winery has predicted the
inaugural ProWine Asia will become the main wine
fair for South-East Asia.
Andrew Calabria of Calabria Family Wines, has
told National Liquor News that ProWine Asia has
provided his business with the right access to
South-East Asian markets and he expects the event
to only improve in the years to come.
"One of our main business objectives in
participating in this fair was to recruit potential
distributors and importers from Asian countries,"
"The show proved to be very successful and I believe this will grow to be a main wine fair for South-East Asia."
The 6000sqm ProWine Asia Singapore exhibition was held alongside the twentieth occurrence of the Food Hotels
Asia exhibition stretching across 97,000sqm.
ProWine Asia is the third global event accompanying ProWine China held in Shanghai annually in November and
the world's largest wine and spirits exhibition -- ProWein -- held annually in Germany each March.
According to the global head of ProWein, Marius Berlemann, the Australian market is ideally positioned to take
advantage of growing Asian markets.
"Both South-East Asia and China are seeing increasing consumption of wines and spirits from affluent consumers,
and this will consequently lead to an increase in demand," he said.
Wine Australia recently confirmed that the Chinese market is now bigger than the US wine market with a 66 per
cent rise in the last year.
Calabria said he believes the ProWine Asia Singapore show fulfils the business objectives for wineries looking for
distribution in South-East Asia and also for those with existing networks.
"This event is suitable for wine suppliers that have limited representation in South-East Asian countries but limited
to countries like Singapore, Malaysia and Indonesia. For existing wine suppliers, it is a good event to gather existing
customers to discuss business plans."
The inaugural ProWine Asia featured 8285 visitors from 44 countries doing business with 250 wineries from over
30 countries, including several wineries from Australia such as: Bunnamagoo, Chateau Yaldara, Cheviot, Dog Ridge,
Emmetts Crossing, Fishbone Wines, Harvey River Estate, Hollydene Estate, Irvine Wines, Jack Estate, Lavina Wines,
Limestone Coast Wines, Prosperitas, Steinborner, Roy Kidman and Thorn-Clarke.
In its twentieth year of business,
Hunter Valley based Margan
Family Wines has released its
first regional varietal vintage
vermouth, made from premium
single vineyard Semillon grapes.
Margan Vermouth is made
with a mix of 22 aromatics
including orange peel, star-anise
and bergamot, the majority of
which are sourced from the
one-acre Margan Restaurant
The Margan Semillon Vermouth
is a world first regional variety
vermouth made in an off-dry
style, similar to that of a German
Riesling, and it retails for $50.
It was created in collaboration
between father and son pair
Andrew and Ollie Margan
(respectively), when Andrew
expressed that he didn't enjoy
Negronis because of the aromatics
in other vermouths.
Ollie said: "It's been a really
enjoyable process putting this
together and we are really happy
with the result. Vermouth is
starting to regain significant
momentum in the international
bar scene and there is no reason,
given our access to unique
botanicals and flavours, that
Australia shouldn't be leading
the charge. What we have
come up with stands alone in
the category, which is a really
MADFISH WINES REBRAND
Burch Family Wines has launched new look packaging
for its MadFish range of wines, with the rebranded wines
hitting bottleshop shelves last month.
Amy Burch, director of Burch Family Wines, said:
"The iconic ochre label has been in the market for over
24 years, so we felt that the time was right to refresh the
look and feel going forward. The important elements of
the turtle, fish, and ochre have been incorporated into the
new look for the brand, bringing a sense of continuity
and familiarity for such an important brand for us.
"While the bottle has a new fresh, clean and modern
look the wine is still the same high quality, award-
winning wine our customers have enjoyed for over
MadFish collaborated with Western Australian brand
agency, Gatecrasher, to identify the new direction for the
brand. The new design was created by Peter McDonald
of Public Creative.
The MadFish team and industry partners are excited
about the new image and activities supporting the rebrand.
MadFish Wines are produced by Burch Family Wines,
a family-owned and operated winery who also produce
the acclaimed Howard Park and Marchand & Burch
labels. The family produces award-winning wines from
both Margaret River and the Great Southern regions.
Andrew Calabria with Indonesian
buyers at ProWine Asia Singapore
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