Home' National Liquor News : NLN MAY 2016 Contents SPIRITS NEWS
NATIONAL LIQUOR NEWS MAY 2016 | 23
Diageo Australia has released a new
range of Bundaberg RTDs, expanding
its range to include new flavours with
its spiced and 33OP rums.
The Bundaberg Tropics RTD will
come in two new flavours: mango
& passionfruit plus pineapple &
coconut. Both of these new products
are mixed with crisp soda, have a four
per cent ABV and will be available in
330ml bottle four-packs, with a $20
RRP. These two new releases are
exclusive to Woolworths and will be
available at BWS and Dan Murphys.
Diageo Australia said:
"Bundaberg Tropics Pineapple
& Coconut with Crisp Soda and
Bundaberg Tropics Mango &
Passionfruit with Crisp Soda are
naturally low in sugar and full of the
taste of the Australian Tropics. They
are the ultimate refreshing tasting
drink for long hot afternoons and
evenings with friends."
The company is also releasing
two other RTDs, which will be
available through all retailers.
The Bundaberg Mutiny Spiced
Rum and Zero Sugar Cola is now
available nationally with a $20 RRP
for its 375ml can four-pack.
The five per cent ABV RTD,
features Bundaberg Mutiny,
a spiced rum that has been
specifically designed to be mixed
with cola. The new serving with zero
sugar cola plays into the health and
wellbeing trend that has come along
with the sugar backlash.
Bundaberg has also released a
33OP and dry ginger RTD, which
has a stronger nine per cent ABV
kick. The 33OP rum is a double
distilled, oak aged rum, which is 33
per cent over proof. The new RTD
has been blended with a specially
crafted dry ginger "for a bold taste".
The 33OP RTD is also available
nationally, with a $22 RRP for a
4x250ml can pack.
WILD TURKEY RELEASES NEW PACKAGING AND MARKETING CAMPAIGN
Wild Turkey Bourbon has released new glass and RTD packaging
in Australia along with a new marketing campaign to coincide with
its new look.
The new look packaging will feature the brand's turkey more
prominently, while the bird is also a central focus for the marketing
campaign, which includes a new television commercial.
According to Wild Turkey Bourbon's marketing director, Nicole
Stanners: "The new look packaging across our premium Wild
Turkey glass and premix range proudly and prominently features
our iconic turkey and reflects the core values and credentials of
the brand. And, to coincide with the launch of our new look
packaging, we are excited to be announcing our new multi-million-
dollar marketing campaign that will build on the successful growth of the brand over the past 12 months.
"The new campaign, based on the concept of 'Greatness isn't pretty', emphasises substance over style, being
the quality and authenticity of the liquid in the bottle captured by the brand's tagline, 'Aged longer'. More
character, and the craftsmanship, dedication and commitment by our master distillers, Jimmy and Eddie Russell,
and their team in ensuring the brand consistently delivers on its quality promise."
FINE ISLAND COGNAC
Drinks distributor and wholesaler Alepat Taylor has launched a new Camus
Cognac, Ile de Ré, into the Australian market.
The Ile de Ré Fine Island Cognac is a drink with a point of difference and
Alepat Taylor is hopeful it will help give Cognac a wider appeal
Alepat Taylor's marketing manager Sam Burrell said: "The newest product
in our Cognac portfolio is Ile de Ré, a fine Cognac from the island of Ile de Ré,
off the west coast of France, in the Atlantic Ocean. This island lies within the
Cognac region and thanks to ocean breezes and cellars built into the cliff side
they contain a saltier complex taste, a favourite among whisky drinkers."
Those ocean breezes get into the grapes, which are also fertilized by seaweed, and all those factors add up to the
Cognac having more single malt characteristics. The Cognac can be enjoyed over ice or in many of the same ways
that single malt Scotch is drunk, including with a dash of still water, which "unveils its full, powerful character".
The Cognac is described as being of "marine character, softened by remarkably mellow and fruity notes. Light,
fresh iodine notes with hints of dried fruit, lead into a slightly salty finish, with archetypal mellow softness".
Burrell is hopeful the introduction of the Ile de Ré is just the start of a push by Camus in Australia. He added: "I
would love to see Camus, including Ile de Ré, increase brand awareness in Australia, they are one of only a handful of
privately owned and family run Cognac houses remaining.
"Globally, Camus is in the top six of all the Cognac houses in terms of sales, this allows for a lot of room to grow in
Australia where premium Cognacs are becoming more recognised."
The Ile de Ré Fine Island Cognac is now available for both on- and off-premise through Alepat Taylor.
A NEW PLAYER IN TASSIE SPIRITS INDUSTRY
Huon Valley cider producer Willie Smith's has officially commissioned
Australia's first Australia-built Alembic Still that will be used to make
apple brandy, or Calvados.
The $200,000 investment will further value-add to the Tasmanian
apple industry and build on Willie Smith's reputation as an innovative
producer of quality hand-crafted beverages.
Last month, Willie Smith's held a barrel filling ceremony, where the
still was filled with the first 100 litres of sherry -- a product that will be
released in three years' time.
Willie Smith's head cider maker and now distiller, Dr Tim Jones, was
extremely pleased with the initial spirit run saying: "The spirit is smooth
and fine, with creamy complexity and apple aroma -- it expresses the characteristics of the cider we produce for this
spirit and is also the result of this wonderfully designed and built still."
Sam Reid, co-owner of Willie Smith's said it was expected to become another element in the state's boutique spirit
scene -- taking the number of distilleries in Tasmania to 15. "We feel that this will be another boost for tourism in the
Huon Valley and Southern Tasmania and give people even more of a reason to visit our great region," he said.
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