Home' National Liquor News : NLN MAY 2016 Contents 18 | MAY 2016 NATIONAL LIQUOR NEWS
Casella Family Brands (CFB) has topped off a successful year
of expansion and acquisitions by posting a profit increase.
In figures registered with the Australian Securities and
Investments Commission, the family-owned company saw its
profits increase by 8.5 per cent to over $41 million, as it was
boosted by increased exports of its Yellow Tail brand and
the weak Australian dollar.
John Casella said: "I'm very pleased with what we've been
able to achieve in an increasingly competitive industry. The results are testament to our focused approach
and the hard work and dedication of the entire team.
"I look forward to building on this success as we continue to execute our business strategy in FY16;
to celebrate regionally distinct winemaking from premium Australian wine regions on a global scale."
It has been a busy time for CFB since it acquired Peter Lehmann Wines late in 2014. Since then the
company has acquired Brand's Laira from the McWilliam's Wine Group and bought the Howcroft Estate
Vineyards in South Australia. The company has also launched a trial Yellow Tail beer in the US and
announced that it is planning to establish a European division called Casella Family Brands Europe.
CFB posted its profit for the 2015 fiscal year, which was up from the $37.7m it posted in 2014.
Revenue for the 2015 year also increased, up from $367.25m to $394m.
Yellow Tail is a big driver for CFB, being the biggest-selling imported wine in the US, with over
eight million cases a year shipped to the US.
BRIAR RIDGE CREATES
EXCLUSIVE RANGE FOR
KOLLARAS TRADING COMPANY
Briar Ridge has created an exclusive range
of wines in partnership with Kollaras Trading
Company (KTC) called the Winemaker Series,
available from May.
The range includes a 2016 Semillon, 2015
Sauvignon Blanc Semillon, 2016 Chardonnay,
2014 Cabernet Sauvignon, 2014 Shiraz and a
2016 Verdelho. It will be distributed through
the ALM network and to KTC's customer base
in Asia, South Pacific, Australian Duty Free
and Duty Paid channels.
The partnership will see KTC distributing
all Briar Ridge ranges, but particularly
the Winemaker Selection and Karl
Gwyn Olsen, chief winemaker and general
manager of Briar Ridge said it is exciting to be
joining Kollaras' distribution network.
"It is great to be working with an equally
passionate, energetic and knowledgeable
team who, along with the creation of the new
Winemaker Series exclusive to Kollaras, we
will be working closely with to strengthen the
Briar Ridge brand presence and portfolio
"This has come following a two year search
for a distributor for Briar Ridge and a focus on
further growth domestically in both volume and
range. It is an exciting time for the company
and we look forward to a long and prosperous
partnership with Kollaras," she said.
Justin Harrison, executive sales and
marketing manager for Pepper Tree and Briar
Ridge Wines, told National Liquor News:
"We are very excited to announce our new
distribution partnership for Briar Ridge with
the Kollaras Trading Company. As two family
owned and run businesses we share similar
values and cultures. The forming of this new
partnership coincides with a new resurgence
in both businesses, as we embark on a new
growth phase. We look forward to sharing our
great wines with many new consumers as we
broaden our distribution across Australia and
into new export markets."
CHINESE MARKET NOW BIGGER THAN
UNITED STATES FOR AUSTRALIAN WINE
Wine Australia has revealed that the Chinese wine market has taken over from the United States in total
turnover after a 66 per cent rise over the last year.
Wine Australia general manager, Stuart Barclay, told National Liquor News that the 66 per cent growth
in the Chinese market represented both volume and value sales. "The Chinese market is still very strong,
and when you combine this with the Hong Kong market it is worth over $500 million. The growth is coming
from across China at lots of different price points, including very strong growth for sales above $10. By
comparison, the US market is one of our toughest markets. This used to be a $1 billion market and we are
now doing around $440 million.
"Every market there (in Asia) is a nuance, there is a lot of interesting differences in terms of cultural
diversity in the Asian market, so you have to go in with an open mind, it may take longer to do the deal,
but that is natural in those markets. So think about the Korean market or the Japanese market or wherever
it is and don't expect to do business overnight -- it is long term activity, it's about building and developing
relationships. Around three to five years is a sensible time frame," said Barclay.
"The decline in the US has resulted from the combination of very high foreign exchange rates and
perception issues that hit us back in 2007/8 with the high Robert Parker score wines. Now what we are
seeing there again is a change in perception kicking through. We are seeing the regionality angle coming
through, things like cool climate messages playing through and we have had very good resonance from the
sommelier groups visiting out of the US."
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