Home' National Liquor News : NLN MAY 2016 Contents 10 | MAY 2016 NATIONAL LIQUOR NEWS
ALDI STORE HAS
The Aldi supermarket in the Sydney
suburb of Edgecliff had its liquor
licence suspended for three days
after it was found to have sold
alcohol to someone aged under 18.
Liquor and Gaming NSW
suspended the store's licence from
Tuesday 12 April until Friday 14
April as a result of the sale.
The offence took place in
September last year when police
officers at the Edgecliff centre
noticed a juvenile holding Aldi
shopping bags and money being
exchanged between a group of
young males. After inspecting the
shopping bags police found four
six-packs of beer.
The minor told the officers that
two of the six-packs were from
one person's home and the other
two had been purchased from the
Aldi supermarket in the centre.
The minor said that while he had
been asked for identification he
had actually used a photograph of
a fraudulent licence that was on
his mobile phone and which had
an image of himself superimposed
He was subsequently allowed
to purchase the alcohol. When
questioned, the cashier said that
he was not aware that scanned IDs
were not acceptable proof of age
when purchasing alcohol.
In response to the proposed
sanction, Aldi had advised that
its staff are trained to check the
IDs of all persons who appear to
be under 25 and measures taken
since the incident to prevent the
sale of alcohol to minors included
improved training and internal
auditing of store procedures. The
cashier who sold the alcohol had
since undertaken refresher
A spokesperson for Aldi,
said: "Aldi Australia takes the
responsible service of alcohol very
seriously, and we regret that in this
instance, an error has been made
by one of our staff members."
Under the Minors Sanctions
Scheme, escalating penalties
apply for selling alcohol to under
18s including liquor licence
suspensions, cancellations and
ABA APPOINTS NEW
Alcohol Beverages Australia has
announced that Fergus Taylor will
become its new executive director.
A former NSW ministerial chief
of staff and senior adviser to the
Iemma and Rees governments,
Taylor was, until recently, chief
adviser for the NSW Transport
Giuseppe Minissale, Alcohol
Beverages Australia's chair,
told National Liquor News: "Fergus
will bring a new dynamic and a
new enthusiasm to drive the ABA
message to the community.
"We went through quite an extensive interview
process and Fergus came out very well. The ABA Council
is really excited about the new ideas he will bring to
the table. The fact is that he is really proud to be in our
industry and his message is going to
be one of 'be loud and be proud of
our alcohol industry', and we won't
be on the back foot anymore.
"I welcome the appointment
of Fergus to Alcohol Beverages
Australia and to representing our
industry, and ask that the industry
give him every support in making
ABA a success. Fergus has had
a long career as a professional
communicator and campaigner,
and he will bring those skills
and experience to the ABA. His
knowledge of government relations
and issues management will also be very valuable."
Taylor's appointment was unanimously confirmed
by the pan-industry organisation's Council at its
recent meeting. He began his new role on 11 April.
Fergus Taylor - ABA Executive Director
REGAL ROGUE TO SHAKE UP VERMOUTH MARKET
Since launching in Australia in 2012, Regal Rogue
vermouth has been largely focused on the European
market where the apéritif occasion is a big part of the
drinking culture. Now it is re-launching in Australia with
new branding and new varietals, and according to founder
Mark Ward, it's ready to turn the category "on its head".
Ward said that what sets Regal Rogue apart is that it is
very much a "drinking vermouth".
He said: "We've had the last couple of years of chopping
around and changing and finding out what works and what
doesn't. Some people know the brand and some people
have tried it but not in this reincarnation. It's exactly the
same liquid but we've changed the names of the varietals
so they're more in tune with wine, and also to demystify the
whole vermouth thing, being a wine based product."
The newly re-launched range comes in Daring Dry, Lively
White, Bold Red and Wild Rosé. They come in
500ml individually wrapped bottles and will be
distributed in Australia by Déjà Vu Wines.
"I think most of the other brands are
challenging that cocktail culture, but
we stand very true to being a drinking
vermouth," Ward said.
"We've seen all over Europe and America,
they're making 'reverse classics', which are
either vermouth one-to-one with a spirit, or
vermouth as the leading ingredient and a
spirit to complement it. So you might have
60ml vermouth and 40ml spirit, rather
than the other way around, and that really
complements us as a range because of the
style of the liquid.
"What I'm trying to do with the brand
is what Australian wine did to European
wine, which is just turn it upside down and
demystify it and make it really easy to drink.
"So, as an example we use 100 per cent
Australian wine. Fifty-five per cent of our cost is the
wine, so we use beautiful wine from some great regions,
Semillon from the Hunter, Shiraz is from the Barossa.
We use native Australian herbs and spices and we have
on average about 30 per cent less sugar than vermouth.
We don't do any wood aging, it's all about being really
natural and really clean.
"We are really going after being that drinking product
and there's one thing aside from the wine and the herbs
that really supports us with that, and that is the sugar.
And that was not intentional for us, it was honestly the
last thought. It was all about getting the residual sugar
from the wines and the herbs and spices and then
saying, 'what do we need to finish to make sure that we
don't get bottle fermentation?' And that's where the ABVs
come in, they're as low as they can be, based on the
lowest amount of sugar that we've put in,
so they're as natural as we can get them,"
To raise the profile of boutique
vermouth makers globally, Ward along
with Giuseppe Gallo (former global
ambassador for Martini) have formed the
"We're basically bringing boutique
vermouth producers together and
creating a collective and the idea is to
help all of us to activate around the world
at a shared cost. So we would come into
a show as the collective Vermouth Society
and then all of the brands that sit within
it would then be represented at a show,
even if they couldn't get there. And it's
not for profit, essentially it's kind of a
charity I guess, but it's been set up to
help everybody to get the messaging in
the same place," said Ward.
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