Home' National Liquor News : NLN MAY 2016 Contents NATIONAL LIQUOR NEWS MAY 2016 | 9
FOR MORE INDUSTRY
NEWS FOLLOW US ON
THE LIQUOR MARKETING GROUP ROLLS OUT
NEW COOL ROOM DESIGN IN BOTTLEMART
The Liquor Marketing Group (LMG) has started the roll-out of redesigned cool rooms in
its Bottlemart stores, making them more inviting and easier to navigate for consumers.
Having started the redesign at the Bottlemart store in the Sydney suburb of
Maroubra, LMG is aiming to give more stores the new look, bright and open
Rob Lees, owner of the Maroubra Bottlemart store, told National Liquor News:
"It's a new approach to retailing. It is convenience, but it's got a big footprint and
there is plenty of room to move in there. Cool rooms can be fairly intimidating places,
most operators will end up storing their cardboard and junk in there, so they can end
up as not great places for shoppers.
"The temperature is still intimidating, but now they can get to the windows and get
to terms with what is behind the glass and so they know where they are going when
they go into the cool room. People want the right product, at the right temperature
and in the right amount of time. That's as simple as retailing can be. They see what
they want and they can go straight to it."
The new rooms also work in conjunction with new 10-pack display units which
LMG started putting into its Bottlemart stores in February. With the 10-pack display
on the shop floor and an 'icy cold 10-packs' sign at the back of the cool room, it
enables store owners to take advantage of the rise in popularity of the 10-pack.
The Australian Liquor Stores Association (ALSA) and IRI held a joint
networking event in Sydney to present the findings of the inaugural 2016
Australian Retail Liquor -- State of the Industry Report, last month.
The 48-page report is available for ALSA members to download via
the ALSA website, and ALSA president Giuseppe Minissale, has urged
every retailer to read it.
Speaking as he led a panel discussion with David Reberger of Kemeny's
and LSA NSW, John Grimes from Samuel Smith & Son and Hugh
Edwards-Neil from IRI, Minissale said "I was staggered by the level of
detail within the report. It has got so much basic information, but it has
also got some gems in there".
The data collected for the report is mainly sales out data from retailers,
with the research reflecting the broader sales out consumer-based
behaviour observed in the industry. "In beer, for example, that could be
parallel beer, it could be beer that's not bought directly from breweries,"
Edwards-Neil added: "If it goes through a till, we capture it,
irrespective of how it came to be in the store."
One of the many aspects covered in the report, and one which the panel
discussed in detail was the growth and development of Australia's wine
market. In particular the huge growth of wines in the $15 to $20 bracket.
With Minissale asking Grimes whether it was a deliberate move by middle-
sized companies to target that increasingly popular price bracket.
Grimes said: "I don't think we'll all be there, but as a company we
have taken a deliberate choice to pretty much get out of below $10. You
will still see Y Series very occasionally below, Oxford Landing is not the
powerhouse and that it was 10 years ago, our growth is, in retail terms,
$15 and above the $25 bracket. We've sold out of every single rosé in our
portfolio, aside from about one or two imported wines, and a lot of those
are above $25. So the numbers I am seeing in this report are exactly what
I'm seeing in the market."
Reberger added that rosé appears to be an increasingly popular trend
in the wine sector. "If there's one big trend, it is rosé. Historically, I think
if we all look at our numbers, we'd look at our reds and our whites,
but now you can take rosé out as a separate category and I think it is
definitely here to stay."
In terms of other wines that could become the next Sauvignon Blanc,
the IRI and ALSA report highlights that Pinot Grigio, Riesling and Pinot
Gris are all growing well, but Minissale added: "I see Semillon making a
comeback, I see some movement in my six stores."
Reberger agreed, highlighting that Semillon wines are his top two
selling white wines and that there is a growing following for the variety.
He added: "We think Semillon is Australia's secret treasure that is yet to
be fully appreciated by consumers."
Further ALSA and IRI networking events will be held in the coming
months and the State of the Industry report is available to all ALSA
members through the organisation's website.
ALSA PRESIDENT LABELS STATE OF THE INDUSTRY REPORT
A 'MUST-READ' FOR RETAILERS
Giuseppe Minissale leads panel discussion.
Links Archive NLN APRIL 2016 NLN JUNE 2016 Navigation Previous Page Next Page