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22 | APRIL 2016 NATIONAL LIQUOR NEWS
CAMPARI TO TAKEOVER GRAND MARNIER
Gruppo Campari has reached an agreement with the
family-owned Grand Marnier group for what it has called a
Campari said that it had offered the family shareholders of
Société des Produits Marnier Lapostolle (SPML) €8.05 per
share, giving the company a total equity value of €684 million.
Bob Kunze-Concewitz, Gruppo Campari's chief executive
officer, said: "We are delighted to consolidate this alliance
between the SPML controlling family shareholders and
Gruppo Campari. Grand Marnier is a French icon, with a
rich 150-year history for which we have profound respect.
"This acquisition represents a perfect fit with our external
growth strategy in terms of brand profile, distribution
and financial framework. With Grand Marnier, we add
a premium and distinctive brand to our Global Priorities
portfolio, thus driving richer product mix, and we further
consolidate our position as the leading purveyor of premium
liqueurs and bitter specialties worldwide. Grand Marnier
will benefit from the strategic focus of the strengthened Gruppo
Campari RTM as a key brand within our Global Priorities
portfolio across all markets. By acquiring Grand Marnier,
we continue leveraging our acquisition framework in a very
disciplined and consistent manner also from a financial view
point as we consolidate a high-margin brand and cash generative
business, expected to determine an immediate accretive effect on
the existing business." The acquisition will enable Campari
to further its premium spirits offering and Kunze-Concewitz
said the company would be add more brands to its portfolio
in the future. "This is my 15th acquisition since becoming
CEO. It won't be my last."
CERBACO BRINGS IN TOKINOKA WHISKY
Japanese Whisky Tokinoka from the White Oak Distillery
is back in Australia and available through Cerbaco.
A rise in the popularity of Japanese whisky is
continuing, particularly after Jim Murray's Whisky Bible
awarded the Yamazaki Sherry Cask 2013 the accolade of
'World Whisky of the Year' in 2015.
Cerbaco now has the Tokinoka Blended Whisky
available, which is 25 per cent grain whisky and 75 per
cent single malt. Described as being a true expression
of the Japanese blended skills of accuracy and balance of
flavours and delicate texture, the whisky comes in 500ml bottles and is
40 per cent ABV.
Initially soft but then spicy the balanced whisky has a long cream,
vanilla and oak finish. Tokinoka, which means 'fragrance of time' in
Japanese is available now through Cerbaco.
OLD PULTENEY NAMED
WORLD'S BEST SINGLE MALT
Old Pulteney 1989 Vintage
has been named as the world's
best single malt at the World
Organised by Whisky
Magazine the World Whiskies
Awards had a record number
of entries this year, but it was
the 1989 expression from the
most northerly distillery on
the Scottish mainland, which won through.
Released in September last year the peated Old Pulteney 1989 has
a smoky character which comes from being aged in American oak,
ex-bourbon barrels, which have previously contained heavily peated
Old Pulteney senior brand manager Margaret Mary Clarke said: "This
is a wonderful win for everyone at Pulteney Distillery and we couldn't
be more proud to have our 1989 Vintage recognised as the world's best
"When we released the whisky last year it was a real hit with whisky
enthusiasts and Old Pulteney devotees, who already recognise the quality
and character of our full range of fine single malts.
"[This] award is another great testament to the dedicated Distillery
team up in Wick whose passion and skill for creating incredible malt
whiskies continue to be recognised around the world."
Johnnie Walker Green Label is being reintroduced into the world's number one
Scotch whisky's core range globally in response to consumer demand around
Towards the end of last year a limited release of Green Label was
relaunched in Australia, but it become a permanent part of the core range
Matured for at least 15 years Johnnie Walker Green Label is created using
whiskies from the Speyside, Highland, Lowland and Islay regions. The four
key signature styles in Green Label are represented by Talisker, Linkwood,
Cragganmore and Caol Ila.
A Diageo Australia spokesperson told National Liquor News: "Off the back
of the successful 'limited time' reintroduction of Johnnie Walker Green Label
in 2015, we're excited to announce we're relaunching Green Label into the
Australian market permanently from March 2016."
Guy Escolme, Johnnie Walker global brand director, added: "Johnnie Walker
Green Label is an exceptional whisky which is a tribute to the craftsmanship
of our blenders and their great skill in selecting and blending malt whiskies to
deliver a rich, multi-dimensional and balanced flavour profile.
"We have listened to our customers and consumers and we are responding
to popular demand to bring it back into our core range. Johnnie Walker Green
Label has always had a following and releasing limited volumes of it in the US
and Australia this year to mark the tenth anniversary of its first introduction has
revealed how much consumers have missed Johnnie Walker Green Label and
want to see it back. We're thrilled to be able to respond to that."
In the Johnnie Walker core range, Johnnie Walker Green Label will sit
between Johnnie Walker Double Black and Johnnie Walker Gold Label
Reserve, with a recommended retail price of $74.99 per bottle.
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