Home' National Liquor News : NLN APRIL 2016 Contents 20 | APRIL 2016 NATIONAL LIQUOR NEWS
Paul Evans the CEO of the Winemakers' Federation of Australia (WFA) has resigned as
of 8 April to take a corporate role in Melbourne. The WFA said it plans to announce a
replacement for Evans shortly and wished him well in his new venture.
Tony D'Aloisio AM, the president of the WFA board, said: "While we are
saddened by Paul's departure, we fully appreciate that this is an important career
move for him and for his family. We thank him for his service to WFA.
"Paul has been CEO of WFA since mid-2012 and during his time the organisation has undertaken a
significant body of work to develop and implement a recovery plan to lift profitability for wine businesses.
This work has not only attracted the support of national and state industry associations, it has also placed a
welcome and unprecedented focus on the sector from government stakeholders.
"Paul has worked tirelessly to develop and implement the WFA's strategic plan. For example, the
Government is now actively considering the key elements of WFA's plan on WET rebate reform and has
committed to acting before the next election."
D'Aloisio also highlighted some of the WFA's key achievements during Evans' tenure, including: the
important Responsible Winery Initiative; the adoption of voluntary pregnancy labels on wine products
throughout the sector; a voluntary code on commercial behaviours with Australia's largest liquor retailer;
a direct-to-consumer website for brand owners; collaboration with alcohol industry partners on the
formation of Alcohol Beverages Australia; working with Wine Grape Growers Australia to form the Joint
Policy Forum and initiated a whole-of-industry process to progress organisational reform.
PENFOLDS NAMED MOST ADMIRED WINE BRAND
Treasury Wine Estates' iconic label, Penfolds, has been named as the world's most
admired wine brand in a poll in the UK.
The poll, conducted by UK publication, Drinks International, polled more than 200 of the
world's top masters of wine, sommeliers, commercial wine buyers, educators and journalists.
This year's result saw Penfolds come out on top, usurping two-time winner Torres; the
Spanish label came second, while US brand Ridge Vineyards was named third.
The World's Most Admired Wine Brands editor, Holly Motion, said: "You cannot buy your
way into the list or rely on marketing spend to secure a place. Some of the biggest 'brands'
do not appear. Five million-case brands are trounced by brands that sell a 100th of that. Old
and New World wines sit in an order many would not expect or necessarily agree with.
"There is no sure-fire way of getting into the top 50 and Penfolds' ability to appear in
all six lists is a testament to its brand identity and ability to not only stay in the Academy's
consciousness but to push to the forefront of it."
The win for Penfolds was followed with a good result for other Australian wines, with
Yalumba (19), Brown Brothers (28), Jacob's Creek (33), Wolf Blass (39), Lindemans (42)
and Hardy's (44) all placing in the top 50 brands in the world.
Casella Family Brands (CFB) is set to
establish Casella Family Brands Europe
(CFB Europe). Based in Cambridgeshire
(England) the new company will initially
manage [yellow tail] wine in Great Britain,
with the long-term objective of extending
its remit to include European markets.
CFB is focused on achieving ongoing
growth of [yellow tail] in Europe and the
formation of the new entity is a core part
of the business' strategy to achieve this
through its proximity to key markets.
The anticipated timescale for launch
is May 2016. Simon Lawson, general
manager for CFB Europe said: "We are
working hard to meet the timeframe
of 1 May but we must ensure that all
process and procedures are in place
before we commence trading, and we
are aware there are certain factors that
may cause this to be delayed. Our priority
is to ensure the business will transition
seamlessly to CFB Europe and we are
working closely with key stakeholders to
John Casella, managing director,
Casella Family Brands said: "I would like
to take this opportunity to acknowledge
the team at Percy Fox & Co for their
efforts in building the [yellow tail] brand
in the UK. In light of the recent changes
to its business structure, we believe that
it is the right time to set up a local CFB
subsidiary. My vision is for Casella Family
Brands Europe to be an entrepreneurial
business that will work closely with
like-minded partners to build a portfolio
of brands that bring joy to consumers,
value to the category and create new and
exciting opportunities for us all."
CHAMPAGNE SALES SOAR IN AUSTRALIA
The Australian consumer's love affair with Champagne show no sign of abating anytime soon as the latest figures
show a huge increase in the number of bottles imported in 2015.
Over 8.1 million bottles of Champagne were imported into Australia last year, cementing the country's position
as the sixth largest market by volume for Champagne. That number represents a 24.31 per cent increase in
Champagne imports coming into Australia, by far the biggest increase in any of
Champagne's top 10 markets.
Elisabeth Drysdale, director of Australia's Champagne Bureau, told
National Liquor News: "I think Australians have always had a strong
love affair with Champagne going back to the Gold Rush days. We have
seen a more diverse range of NVs coming into the market and an increasingly
"It also seems our economy has been relatively stable over the last two decades and
I also think that Champagne is seen as an 'affordable luxury'."
Drysdale added: "Australians are more educated and passionate about Champagne than ever
before. Over the last few decades, we have always remained in the top 10 markets for importing.
"Given we are also a wine producing country and are increasingly more educated about other
wine regions around the world and in particular the Champagne appellation, I believe these figures are
consistent for 2015."
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