Home' National Liquor News : NLN APRIL 2016 Contents 18 | APRIL 2016 NATIONAL LIQUOR NEWS
NEIL MCGUIGAN SAYS
THAT THE WORLD IS OVER
'BIG' AUSTRALIAN WINES
Australian Vintage chief winemaker and CEO Neil McGuigan said he has noticed a clear trend by
international buyers away from high alcohol Australian wine.
Speaking with National Liquor News on the first day of ProWein in Düsseldorf, McGuigan said he has
noticed the change in the attitudes from international buyers at the show, lasr month.
"There's no doubt that the buyers are looking for more balance in Australian wine. No buyer has said
they want the alcohol higher, not one person -- so thank god we are over that.
"So it is no longer about the big Australian wines, it is now all about balance, refinement and elegance,
but still fruit. Let's not walk away from what we can do well which is fruit, but let's put it in a package that
is approachable and drinkable and you end up emptying the bottle and then you open another one --
that's what we are after. Everyone is now looking at Australia for this style of wine."
ROSÉ AND PROSECCO ON THE RISE
Peter Nixon, the head of the Dan Murphy's wine panel, has told National
Liquor News that he believes that rosé and prosecco wines will be among
the next big things in Australia.
Nixon said that Marlborough Sauvignon Blanc remains the most
popular wine in Australia, but he believes that rosé and prosecco will
make a charge, particularly as they are enjoyed as apéritif wines.
Nixon told National Liquor News: "Australians have traditionally
been fairly fadist in our tastes and we tend to stick with one thing. So the
white wine of the moment is definitely Marlborough Sauvignon Blanc,
but what I anticipate over the next 10 years is more diversification and
people will increase their repertoire of styles.
"What's the next big thing after Marlborough Sauvignon Blanc? I
think it is going to be dry, pale rosés. That French style, but maybe that
French style made in Australia. Colour is a good indicator, whether it's
that copper pink or more of the pale pink. Those sort of delicate styles
that are excellent apéritif wines, they are delicious on their own, so that's
why people like them; or prosecco. The big competition for Marlborough
Sauv Blanc over the next few years will be those styles."
"The reason that Marlborough Sauv Blanc is so big is that so much
wine, especially white wine, is consumed as an apéritif and in a social
setting, so that's why it's full of flavour and doesn't need food. In fact
it's not particularly a great food wine, but it is a wine that is full of
flavour and is zesty fresh, so that's why prosecco and rosé will be equally
favourable because they both suit that social occasion."
WOMEN MAKING WINE WIN
Roy Morgan Research has found that while 37.6 per cent of Australian adults
drank beer in any given four-week period last year, 45.1 per cent drank wine.
And the main reason why wine is so dominant over beer in this research
was because of the number of female Australian adults drinking it.
During 2015, 4.6 million Australian women 18+ (or 49.0 per cent of the
adult female population) drank some kind of wine -- white, red, sparkling
and/or fortified -- in an average four weeks, compared to 3.7 million of men
(41.2 per cent). White wine was consumed by 69.3 per cent of female wine
drinkers over this time period, making it more popular than red wine (56.3
per cent), sparkling (42.3 per cent) and fortified (9.3 per cent).
Andrew Price, general manager -- consumer products, Roy Morgan
Research, said: "Australian women love their wine and, while especially fond
of the white and sparkling varieties, do partake in red and (to a lesser extent)
fortified wine as well. While the proportion of women who drink wine has
fallen slightly over the last decade (from 51.8 per cent to 49 per cent), the
decrease in male wine drinkers has been much more marked (from 48.1 per
cent to 41.2 per cent). Beer remains the clear favourite among Aussie men,
consumed by 58.1 per cent of them in any given four weeks.
"There is frequently a social dimension to Aussie women's wine-drinking:
over 45 per cent consume it in a licensed venue (for example a bar, pub,
restaurant or festival) and nearly 41 per cent drink it at friends'/relatives'
homes. In contrast, 34.6 per cent of male wine-drinkers consume it 'on
premises', and 32.5 per cent do so at friends'/relatives' homes.
"Not surprisingly, however, the comfort of home is the most popular place
to enjoy a vino, for male and female drinkers alike (85.5 per cent and 80.3
per cent respectively)."
AVL stand at ProWein 2016
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