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CARLSBERG MID TO
LAUNCH IN AUSTRALIA
Australia will be one
of the first markets
globally to see the
launch of the new
Carlsberg Mid 3.5%,
with Coopers Brewing
adding the beer to its
The new beer has
been in development
for six months and
Carlsberg has worked
closely with Coopers,
who will be brewing
the beer at its Regency Park
headquarters in South Australia.
Birgitte Funch, Carlsberg’s
master brewer said: “Carlsberg
Mid 3.5 per cent is light, easy
drinking and refreshing. The all
malt recipe and Carlsberg yeast
strain give a balance between body
and flavour, even with a lower
alcohol making Carlsberg mid-
strength the ideal choice.”
The beer will be distributed
in 330ml bottles by Premium
Beverages from March. Cam
Pearce, Coopers’ national sales
and marketing director said:
“Sales of Mild Ale 3.5% grew
by 13.7 per cent during 2015 to
become Coopers’ third-largest
product by volume.
“We believe the category will
continue to grow and we were
looking for a mid-strength lager to
round out our offering. Following
discussions with Carlsberg, an
agreement was reached to brew and
distribute Carlsberg Mid 3.5%.”
announced a fourth quarter profit
of $16.6 million, but posted a
$368.7 million annual loss. Its
Asian operations offset losses in
Russia and Eastern Europe.
MOUNTAIN GOAT RELEASES JAPANESE COWBOY IPA
The brewers at Mountain Goat have recognised their merger with Japanese brewer Asahi the best way they know how, with a limited edition
Rare Breed beer.
Aptly named Japanese Cowboy IPA, the beer is a blend of the brewers’ love of IPAs and Asahi’s Japanese heritage.
“It came about from us having a crack at merging a beer style we love (IPA) and bringing something Japanese to it (referring to our recent
acquisition by Asahi),” Mountain Goat co-founder Dave Bonighton said. “Sorachi Ace is a unique Japanese hop that delivers citrus/lemongrass
character. It’s a pretty different take on a new world IPA. We then took it a step further and printed the label in Japanese. We’re pretty confident
we got our grammar right.”
Japanese Cowboy IPA is full of US hops Chinook, Simcoe and Columbus and dry-hopped late in the fermentation with the Japanese hop
“It has a copper colour, balanced palate. Spicy, loaded with citrus character from the Sorachi Ace on the nose. It comes in at seven per cent
ABV, 60IBU so it’s not for the faint-hearted,” Bonighton said.
NEW ZEALAND’S ROCHDALE CIDER ARRIVES IN AUSTRALIA
Rochdale Cider, the oldest cidery in New Zealand, has finally brought its tipples
to Australia, launching its apple and pear varieties in Dan Murphy’s at the end of
2015. A family-owned operation since the 1980s, Rochdale Cider is brewed simply
and honestly, using natural ingredients. The authentic recipe includes pure glacier
water, harvested from an ice-age, 14,000-year-old reservoir located deep underneath
the Rochdale cidery, and has no added sugar or preservatives.
The cider is made to the original McCashin family recipe, free from any artificial
additives. The McCashin family have followed their passion for more than 70 years
to produce the most refreshing tasting cider possible, combining handpicked, freshly
pressed fruit with pure South Island glacial water.
Scott McCashin, who took over the running of the cidery from his parents, is
proud of the cider’s heritage and the purity of the product. “Rochdale is genuinely
unique, made with glacial water sourced from an aquifer 350m below our brewery.
Having a pure water source combined with New Zealand grown crushed apples
or pears and only the addition of yeast for fermentation is what makes Rochdale
“We refuse to add sugar, additives or preservatives of any kind to our cider – ensuring that Rochdale
remains in its purest form. It’s important to us that people know what they’re drinking and what has, or more
importantly hasn’t gone into it. The change in awareness for cider and beer drinkers we’re seeing in the market
is a positive one – as we’ll never be ones to compromise the integrity of our ingredients and welcome the interest
that consumers are craving from knowing where products are sourced from.”
NEW LOW ALCOHOL
BEER FROM HAHN
Lion is targeting the growing global trend for non/low alcohol beers, with the launch
of Hahn Ultra in Australia.
The 0.9 per cent ABV beer is just 0.2 standard drinks per bottle and Lion’s
marketing director Ben Slocombe said that the company only decided to launch the
beer once it was happy it offered a full-flavoured taste.
“We’ve been working on Hahn Ultra for six years,” Slocombe said. “We only ever want to put out a Hahn beer that
we are totally happy with. Brewing technologies are improving and as a big brewer we have the capability to brew
better quality beers at lower ABVs. We think beer drinkers will be really impressed when they try it.”
That improvement in brewing technology is one of the key drivers behind the global increase in low alcohol beer
consumption, as well as the general trend towards overall health and well-being and a moderation of alcohol consumption.
“In Australia, consumption of low alcohol beer has remained low by comparison and the understanding of its
benefits has been limited, but we are beginning to see this evolve in line with consumers’ overall focus on wellbeing.
“We believe Hahn Ultra is going to bring new interest to the low alcohol category. We are offering more choice to
people who are looking to moderate their alcohol consumption, but still want to connect socially and enjoy a great
“It is becoming more acceptable for people to choose a lower alcohol beer – the long-term growth of the mid-
strength category in this country is testament to that – and the launch of Hahn Ultra now offers them another great
choice,” Slocombe said.
Hahn Ultra is described as having a light and crisp palate with a floral hop aroma and flavour. The beer will be sold
in liquor stores nationwide and in select on-premise venues.
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