Home' National Liquor News : NLN MAR 2016 Contents 12 | MARCH 2016 NATIONAL LIQUOR NEWS
ALDI OPENS FIRST
Aldi is continuing its expansion across Australia with the opening of four stores in South Australia. A further 50
stores are set to open across the state over the next few years.
Premier Jay Weatherill opened the Parafield Gardens store in February, with Aldi’s South Australian managing
director Viktor Jakupec.
Jakupec said that the retailer will be adopting largely the same policies that have seen it become such a success
in Australia’s eastern states.
“We have conducted in-depth research into the wants and needs of South Australian shoppers and believe
they are looking for the same value and convenience in their weekly shop as our shoppers on the eastern
seaboard,” he said.
“Aldi has always been committed to being the price leader in the market and this will not change with our
entry into South Australia and Western Australia.”
Aldi plans to open 16 more stores in South Australia by the end of 2016 and open its first stores in Western
Australia by mid-2016.
The German retailer’s expansive approach in Australia has been highlighted in the latest advertising spend
figures from Nielsen. The Advertising Information Service figures showed that while Coles’ marketing spend
was cut by 25 per cent in 2015 compared to 2014 and Woolworths cut back by 5.3 per cent, Aldi’s advertising
almost doubled, up from $15 million in 2014 to $28.9m in 2015.
SELLING BEER NOW
Snow Beer, the
beer in the world,
is now available
consumers for the
is brewed by CR
Snow, a joint
Enterprises, is the
biggest selling beer
in China and has
been the world’s biggest seller
since 2008. Sales of the beer
have been concentrated in China,
Hong Kong and Korea, but Dan
Murphy’s has brought the beer
A spokeswoman for Dan
Murphy’s said: “It’s clear there
has been an appetite for Snow
in Australia, with Dan Murphy’s
receiving multiple requests from
customers to bring this brand of
beer to stores.
“Dan Murphy’s is committed
to delivering Australian customers
with an unbeatable range of both
local and international products
and the introduction of Snow beer
is testament to this commitment.
“Snow complements the wide
range of beer available at Dan
Murphy’s, including other Chinese
brews like Tsingtao. We’re proud
to have Snow on our shelves
and look forward to introducing
this popular Chinese product to
Described as a “refreshing
and crisp lager” Snow has a low
bitterness and a “malty mouth
feel”. Understandably it is widely
considered to be a “perfect
accompaniment” to Chinese
cuisine, thanks largely to its
Australia is one of the first
markets to import Snow, alongside
Hong Kong and Korea and the
beer will initially be available at
Dan Murphy’s stores across the
country, as well as online. The
spokeswoman for Dan Murphy’s
said that the brand will also be
rolled out to BWS stores in the
OFF-PREMISE DRIVES AUSTRALIAN WINE GROWTH IN CHINA
The sale of Australian wine in China is being driven by an increase in the number of Chinese wine drinkers buying
imported wine in the off-premise and consuming it at home.
Findings come from a three-year study by the University of South Australia’s Ehrenberg-Bass Institute for Marketing
Science funded by Wine Australia, which is nearing completion.
Professor of Wine Marketing at Ehrenberg-Bass Larry Lockshin leads research into marketing related to consumer
choice, packaging and retailing, said that the off-premise growth in China represents a huge opportunity for Australia’s
“It was assumed when we started this project that on-premise, especially western restaurants in China, would be
the driving force behind wine consumption but what we’ve seen over the survey is that more wine is being consumed
off-premise, which means people are buying it online, in wine shops and to some degree grocery stores than the last
few years,” Professor Lockshin told The Lead South Australia.
“People are moving from wine as purely a drink for formal occasions where eight or 10 people would share a bottle
by having a “little teeny glass” each at a special occasion like a wedding or business function. Then the occasions
started to become less formal.”
“That’s the part where the Australian wine industry needs to ask itself ‘what kind of retail channels are going to
access that growing trend?’.”
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