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DOZENS MADE REDUNDANT
AS LION SHIFTS BOAG’S OPERATIONS
Lion announced that it would shift around 20 million litres of annual
brewing volume from the Boag’s Brewery in Tasmania, a move that
would see approximately 39 roles being made redundant.
Traditionally the Boag’s Brewery was focused on the Boag’s portfolio,
but since Lion acquired the business in 2007 various national brands
have been produced in Launceston for export to the mainland. A
spokesperson for Lion confirmed that production of Tooheys, Hahn and
XXXX will be moving from Boag’s to the mainland.
James Brindley, managing director at Lion said: “This change will
essentially return the Boag’s Brewery to its traditional focus on the
Boag’s portfolio of Tasmanian beers, which is still a very substantial 36
“We have capacity in our national network and the Boag’s Brewery
in its current format is also under-utilised. This change will allow us to
reconfigure the Boag’s Brewery to a size more appropriate for the Boag’s
portfolio, significantly improving efficiency.”
Brindley added: “This is not something we have taken lightly and
is no reflection on the dedication and capability of our people at the
Boag’s Brewery or the importance of the Tasmanian market to our
business. We recognise the impact this will have on our people and
we will be providing them with comprehensive support to help them
manage this transition.”
Lion added that while the exact timing is still to be confirmed it
expects the move to be completed by the end of September 2016. The
Boag’s Centre for Beer Lovers will continue to operate and change will
not affect any Boag’s beers, which the company said will continue to be
brewed in Launceston, using Tasmanian hops, malt and yeast.
PERNOD RICARD APPOINTS NEW
Pernod Ricard has announced
that Bryan Fry, currently
managing director in the US,
will take over from Julien
Hemard in the Pacific region.
The company announced the appointment as part of a series of
organisational changes as it seeks to simplify the Americas region, create two
“management entities” and create a position of CEO of global travel retail.
Alexandre Ricard, chairman and CEO of Pernod Ricard said: “Our
organisation and ways of working must be fully aligned with our topline
growth objective. Operational excellence is a prerequisite, with simplification
and speed of execution the main drivers.”
Fry moves to the Pacific region from the US, having initially joined
the Orlando Wyndham Group in 1995. Fry was appointed as vice president
marketing for Pernod Ricard Asia in 2006. In 2009 he became
managing director of the Brazil region, before taking over as US MD
in September 2012.
He now moves to the Pacific region and will report to the chairman and
CEO of Pernod Ricard winemakers.
SPIRITS PLATFORM EXPANDS PORTFOLIO
Spirits Platform the premium spirits, marketing and distribution
company, established in the wake of the Beam and Suntory merger, has
added the Bruichladdich Distillery to its portfolio.
From 1 April 2016, the distillery’s Australian offering of Bruichladdich,
Port Charlotte and Octomore single malt whiskies plus The Botanist
super-premium gin will be part of the Spirits Platform’s stable.
Remy Cointreau regional managing director, Mungo Gilchrist, said:
“The Bruichladdich single malts and The Botanist gin have been in the
vanguard of the craft spirits movement in Australia since being launched
here through SouthTrade International in 2012.
“I would like to thank SouthTrade warmly for the creativity and
passion they have shown in developing the brands thus far. We look
forward to building on this solid foundation with Spirits Platform in the
years to come”.
Ian Atherton, CEO at Spirits Platform is understandably delighted to
welcome Bruichladdich and The Botanist to the company’s portfolio of
“Bruichladdich is a
true innovator in distilling
and represents the best
in artisanal craft,”
whiskies, as well as
The Botanist gin, is a
perfect fit for Spirits
Platform and we look
forward to nurturing
them in Australia,
as we continue to
with both consumers
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