Home' National Liquor News : NLN MAR 2016 Contents 10 | MARCH 2016 NATIONAL LIQUOR NEWS
TOBACCO LINE FOR ALM
Kollaras Trading Company (KTC) has sourced and
developed an exclusive range of tobacco brands for ALM.
A spokesperson for KTC told National Liquor News that
the new tobacco line “will provide consumers with a value-
for-money and highly-competitive product that delivers to retailers a significantly greater margin”.
The entry level product is called King Street, and is the first of a number of tobacco products that KTC will bring to
market over the coming months.
King Street is available in two flavours, Blue and Gold and are both available in 10x20 packs. Retail pricing will
compete with sub-value brand categories such as Bonds Street and JPS.
Michael Kollaras, managing director of KTC, told National Liquor News: “I am extremely excited about our new
and exclusive tobacco range in collaboration with ALM. I believe not only is our premium tobacco a quality product
but also great value for money for both retailers and the end consumer alike. I believe our first step into the tobacco
market is a game changer for all independent retailers.”
STRONG SALES FOR
Reported sales for Beam Suntory
increased by 23 per cent in the 12
months ended 31 December 2015,
led by strong momentum from its
The company also benefited from
mid-single digit organic sales growth
and from a full year of results from
the acquired Beam Inc business.
In Australia Maker’s Mark,
Laphroaig and Canadian Club
were among the brands that drove
particularly strong volume growth,
with the company reporting a
mid-single digit sales increase
for the region.
In the Americas region,
comparable sales increased at
a mid-single-digit rate. Maker’s
Mark bourbon delivered strong
volume growth, and Knob Creek,
Basil Hayden’s and Laphroaig were
among the premium brands that
achieved double-digit growth for
The company’s Bourbon
brands, led by Jim Beam, gained
momentum in the United States in
the fourth quarter, benefiting from
consumer demand for the core
Jim Beam product, as well as the
introduction of Jim Beam Apple.
Strong growth for Hornitos tequila
and Midori liqueur further added to
the full-year results.
In looking forward to 2016, the
company said: “The Suntory Group
will continue to respond swiftly to
changes in the market environment
and challenge the creation of new
values, while aiming to maintain a
harmonious coexistence between
society and nature. In addition,
we will work to achieve further
growth and strengthen profitability
as a ‘global multi-faceted food and
beverage company’ by making
efforts to expand the synergy
between the various companies in
the Suntory Group.”
The statement added: “Beam
Suntory Inc aims to achieve further
growth as the world’s number three
premium spirits company and
outperform its global market. To
gain market share, Beam Suntory
will continue to invest in the growth
of its premium brands and in further
strengthening its routes to market.”
REVITALISED ALCOHOL AND COFFEE SALES
HELP CCA RECORD NET PROFIT INCREASE
Coca-Cola Amatil has recorded a net profit for the 2015 financial year to 31
December of $393.3 million, up 4.8 per cent on last year, the first time in three
years the company has recorded profit growth.
CCA’s alcohol and coffee division was one of the stand-out performers with sales revitalised thanks to the
redesigned partnership with Beam Suntory and the continued expansion of the Yenda craft beer range.
Speaking at the announcement of the results, CCA managing director Alison Watkins highlighted the strong
performance of the alcohol and coffee division.
“The alcohol and coffee business achieved strong earnings growth of more than 30 per cent, with sales
benefitting from a revitalised relationship with Beam Suntory as well as an extensive agreement encompassing
New Zealand and the Suntory range of spirits.
“The addition of Suntory brands to CCA’s existing premium alcohol portfolio, further strengthens our
leadership position in spirits, providing CCA with one of the strongest premium whisky portfolios delivering
volume and value growth; alongside the improved performance of our existing spirits portfolio.
“In beer and cider our focus on building our existing portfolio is proving to be successful as we continue to
work with our partners to deliver long-term success.
“Yenda has made enormous progress in its first full-year of trading in the underdeveloped and fast-growing
Australian craft beer market, particularly in terms of distribution and recognition, winning numerous awards.”
Watkins added: “Paradise Beverages in Fiji generated double-digit EBIT growth through a combination
of innovation and a reduction in cost of goods sold in a category where we already have 80 per cent of the
ASAHI TO BUY PERONI, GROLSCH AND MEANTIME
Japanese brewer Asahi has made a binding offer of $2.55 billion ($4bn) to buy the Peroni, Grolsch
and Meantime beer brands from SABMiller and AB InBev.
The deal comes as AB InBev looks to gain global regulatory approval for its planned takeover of
SABMiller; the Asahi offer is conditional on the completion of AB InBev’s acquisition.
Alan Clark, chief executive of SABMiller said: “SABMiller has grown Peroni and Grolsch into world-
renowned premium brands, and we are confident that, along with fast-growing modern craft brewer
Meantime, they will continue to thrive and develop. These beers will continue to be part of SABMiller
and sold and managed by us until the change of control.”
The binding offer includes the brands and operations of Royal Dutch Grolsch NV, Birra Peroni,
Miller Brands UK, the Meantime Brewing Company and SABMiller’s sales and marketing office in
France. The global rights to the Grolsch, Peroni and Meantime brands are also included in the scope
of the binding offer.
The deal does not include the rights to the Peroni or Grolsch brands in the United States, as they
are owned by MillerCoors.
The offer will now be considered by AB InBev and will go through the required employee consultation, but AB
InBev said that it is now in exclusive talks with Asahi about the brands. Speculation has been rife about who would
take over the Peroni and Grolsch brands since it was first announced that they would be sold. Asahi has managed
to outbid Thai Beverages, the brewers of Chang Beer, as well as a number of private equity groups in order to gain
exclusivity and the binding offer.
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