Home' National Liquor News : NLN FEB 2016 Contents 94 | FEBRUARY 2016 NATIONAL LIQUOR NEWS
RETAIL & WHOLESALE
WOOLWORTHS LIQUOR GROUP
REACHED NEW HEIGHTS WITH ITS
BWS AND DAN MURPHY’S BANNERS
IN 2015 AND WILL CONTINUE
TO DELIVER NEW STORES AND
REFURBISHMENTS THROUGH 2016.
WHAT WERE SOME OF
THE HIGHLIGHTS FOR
GROUP IN 2015?
I’m incredibly proud of Woolworths Liquor
Group’s continued strong performance in
2015. We saw both growth and market share
gains during the year and, pleasingly, we
further engaged our customers to ensure we are
delivering an excellent shopping experience.
Dan Murphy’s reached new heights in 2015.
We opened our 200th store at Wollongong in
November and another four stores opened in
December. More than one million customers
signed up to Dan Murphy’s loyalty program
during the year and our online presence
continued to expand with many more
customers choosing to have their drinks
purchases delivered or collected in-store.
BWS continued to deliver the very best in
convenience for shoppers, with more than 1200
stores operating across the country.
WHAT WILL BE YOUR MAIN
FOCUS IN 2016?
Our key focus in 2016 will be to deliver
great value and an unbeatable range to our
customers across our Dan Murphy’s, BWS,
digital and Cellarmasters businesses. We
will continue to open more Dan Murphy’s
and BWS stores across the country this year,
and refurbish our current fleet, while also
expanding our online offer. It’s vital that we
continue to watch international trends to
ensure our customers are getting the very best
experience in-store and online.
WHAT ARE THE BIGGEST
GROUP IN 2016?
The drinks market and its consumers continue
to grow in sophistication and our challenge
is to meet their needs and foresee upcoming
trends. Just a few years ago, you could count
the number of popular beer brands on one hand
but premiumisation, including the introduction
of craft beer, has changed the market. You can
see this right across the drinks market in ranges
including rosé, whisky, aperitifs and cocktails.
It is important that our ranges are deeper
and we have the right products for the right
demographic of customers.
Woolworths Liquor Group is determined to
extend its market leadership through meeting
and foreseeing our customer needs, building
more stores and enhancing our online offer and
expanding our range.
WHAT DO YOU THINK WILL
BE THE BIGGEST TRENDS IN
Over the Christmas and New Year period we
saw strong sales in prosecco, rosé, aperitifs,
including Aperol and Campari, malt whisky
and craft beer. We expect this will continue well
into 2016, with customers branching out to try
new drinks and recreate experiences they have
had in bars here or overseas.
Cocktails have become a key part of our
offer, with more customers moving away from
their traditional purchases and sampling new
products. In 2015, Dan Murphy’s swooped
on the cocktail trend and launched a new
cocktail guide and dedicated cocktail bays
in-store to assist customers with their shopping
experience. Dan Murphy’s also bolstered its
online offer, with customers able to purchase
accessories such as cocktail shakers, bitters,
dropper bottles and rimming sugar or salt on
our website to assist with at home mixing and
serving. I think the cocktail trend will continue
to grow throughout 2016 as customers
encounter new occasions to celebrate and try
new drinks they want to make at home.
Click and collect orders will also continue to
grow in popularity following a surge over the
Christmas period. We know our customers are
looking for convenience and we are striving to
deliver easier ways for customers to access our
great range at unbeatable prices.
WHAT KEY POINTS DO YOU
THINK THE INDUSTRY
NEEDS TO BE DISCUSSING?
Woolworths Liquor Group is keen to continue
the conversation about responsible service of
alcohol as we believe this has wide-reaching
benefits for the community as well as our
staff. We regularly engage with a wide-range
of stakeholders on this issue and look forward
to working with these organisations and
authorities to pursue strategies to support
alcohol safety and harm minimisation. I’m very
proud of the work that we have undertaken in
this area and know our store staff as well as
delivery services prioritise responsible service
to ensure we continue to strive to be Australia’s
most responsible drinks retailer.
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