Home' National Liquor News : NLN FEB 2016 Contents 82 | FEBRUARY 2016 NATIONAL LIQUOR NEWS
82 | FEBRUARY 2016 NATIONAL LIQUOR NEWS
RETAIL & WHOLESALE
BUYING DIRECTOR – BEER, CIDER, SPIRITS AND RTDS
IN 2016 ALDI LIQUOR WILL
ADDRESS THE TREND TOWARDS
STAYING TRUE TO ITS VALUE
FOR MONEY APPROACH.
WHAT WERE SOME OF THE
HIGHLIGHTS FOR ALDI’S
LIQUOR BUSINESS IN 2015?
Aldi liquor continued to grow in popularity
with our customers throughout last year.
According to Roy Morgan figures, Aldi attracts
the fifth highest number of liquor shoppers in
any seven day period*. We are privileged to not
only have great customers, but also loyal fans,
and we are committed to helping them stretch
their grocery dollars further without ever
compromising on quality.
Winning awards at a top level international
competition, such as the International Wine
and Spirit Competition (IWSC) and Spirits
International Prestige (SIP) Awards, continues
to prove that we’ve got some of the world’s
best quality products available on shelf and
online. Within our spirits range, we have
really had an excellent year with our exclusive
brand products achieving a record number of
awards across various industry competitions.
Throughout 2015, we achieved a total of 15
medals (including a Masters Award at the
Scotch Whisky Masters). At the SIP Awards,
Aldi’s products went head to head with some
of the world’s finest gins, liqueurs, vodkas,
brandies and whiskies and we came out with
six medals and three people’s choice awards.
We pride ourselves on sourcing quality
products at low prices, and the multiple award
wins enjoyed so far this year are testament
to the excellent calibre of suppliers we’ve
partnered with in Australia, and beyond.
During 2015, it’s less well known that Aldi
had some incredible wins across our beer range.
Some of our great value exclusive brand products
not just equalled, but beat many of Australia’s
best known beer brands at the Australian
International Beer Awards where we picked up a
silver and two bronze medals. We are very proud
that we have developed a range of beers that are
not only great quality as evidenced by the awards,
but are exceptional value as well.
HOW DO YOU VIEW YOUR
ROLE IN THE RETAIL
We ensure that we are offering a great value
product in each major market segment as
part of our everyday liquor and beer range.
In addition to this, we have our Special Buys,
which we use to ensure that we cover all other
market segments or innovations throughout the
year. Most importantly, we aim to be simple,
honest, open and transparent. We value our
relationships with our suppliers, and ensure we
have fair trading terms with prompt payment
policies. This has resulted in great partnerships
and even greater products.
WHAT IS YOUR POINT OF
Like our grocery offer, Aldi’s liquor range is small
and focused. The limited space we have for liquor
in-store means that our range is easy to shop
and user friendly for our customers. The range is
focused on the major items customers are looking
for, this helps eliminate complex decision-making,
which a bigger range might result in. Then we
ensure we offer great value, which we see as a
combination of quality and price.
While we might only have one light beer, we
ensure that it’s an exceptional light beer for the
price. Results at prestigious competitions such
as the Australian International Beer Awards
certainly reinforce our belief that we have some
WHAT WILL BE YOUR MAIN
FOCUS IN 2016?
In 2016, our main focus will be to encourage
our large number of grocery shoppers to try
the Aldi Liquor offer. We believe Australian
consumers have become familiar with new
ways of shopping and have grown to love
alternative retail models like Aldi. We are
proud to offer shoppers Aldi Liquor, with high-
quality products at permanently low prices.
Just like our grocery range, once shoppers try
Aldi Liquor they’ll discover some hidden gems
which soon become part of their weekly shop.
WHAT DO YOU THINK WILL
BE THE BIGGEST TRENDS
It’s clear that there is a growth in
premiumisation within the market. Although
people are consuming less, they are willing to
trade up to more premium products. We will
need to ensure that we address this market
while continuing our value approach. For
example, we recently retailed a 30-year-old
blended Scotch – not something you’d expect
to find in an Aldi store, but absolutely fantastic
value at under $100.
WHAT ROLE DOES
INNOVATION PLAY IN YOUR
Aldi Liquor is dynamic and constantly evolving
to match the changing tastes and preferences
of customers. Trends are important, as is
the speed at which suppliers communicate
their new innovations and ideas. We partner
with a number of high calibre Australian and
international suppliers who share our passion
for quality and help cater to our expanding
range of products.
“In 2016 our main focus will be to encourage
our large number of grocery shoppers to
try the Aldi Liquor offer. We are proud to
offer shoppers Aldi Liquor, with high-quality
products at permanently low prices.”
Links Archive NLN MAR 2016 Navigation Previous Page Next Page